Articles on: Meta Ads for Shopify

How to Change Your Audience Targeting

In this guide, you'll learn how to update your audience targeting settings after launching your funnel.


Kindly note that any changes to your target audience will reset your ads' learning phase. To learn more about the learning phase and best practices, please visit this guide: About The Learning Phase.


Easy Ads will automatically target the right customer with the right product. However, you must add which location, age group, language, and interests you want to target. Easy Ads will not add this information automatically. However, it will study your audience's external data and target every customer with the right product.


Change Age Range and/or Gender


To change the age range and/or gender of your target audience, please follow the instructions below:


  1. On your Easy Ads for Facebook dashboard, click on Settings.


Settings


  1. Click on the Audience Targeting option.


Audience Targeting


  1. Update the age and/or gender of your target audience.


Age Range & Gender Settings


  1. Click on Update My Ads.


Update My Ads


Change the Target Country.


To change the country of your target audience, please follow the instructions below:


  1. On your Easy Ads for Facebook dashboard, click on Settings.


Settings


  1. Click on the Audience Targeting option.


Audience Targeting


  1. Update the country of your target audience. You can add as many countries as you'd like.


Update Country


  1. Click on Update My Ads.


Update My Ads


Change Interests


To change the Interests of your target audience, please follow the instructions below:


  1. On your Easy Ads for Facebook dashboard, click on Settings.


Settings


  1. Click on the Audience Targeting option.


Audience Targeting


  1. Update the Interests of your target audience. You can add as many countries as you'd like.


Add Interests


If you have no idea what interests to select, you can consult this free crash course to help you find the best interests for your niche: Facebook & Instagram Ads 101.


  1. Click on Update My Ads.


Update My Ads

Once you make any of the edits above, your ads will go into review again. Then, The app will use the audience you chose to find the right customer for each product you sell.


Updated on: 28/07/2025

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