Selecting the right product category ensures that your products are accurately classified on Facebook. This improves ad targeting, increases relevance, and enhances campaign performance.

A well-matched category helps platforms show your ads to the right audience, improving conversions and reducing wasted ad spend.

Adding a default product category depends on your product selection.

Promote All Products
Promote Specific Products Only.

Option 1: Promote All Products

Steps:

Click on the Select Products to Promote button.



Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store.



Click on the Save button.

Option 2: Promote Specific Products (Using Tags)

Choose which products to advertise by using Shopify tags. Only tagged products will be included in your ads, giving you full control over what appears. Best for promoting bestsellers, seasonal items, or specific collections.

Steps:

IClick on the Only some tags tab.



Under the selected products, select a Default Product Category that represents the products selected in your store.



Repeat step 2 for every product tag you added.



Click on the Save button.



The next steps will be visible now.

If you can't see specific tags or need help, contact us via live chat anytime.

Next, learn how to customize your product styling for your ads.

Updated on: 14/03/2025