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Yassir
By Yassir
• 42 articles

How Do I Select Products to Promote?

After successfully installing the app (Install tab) and connecting your Meta Business Manager (Connect tab), the next step is select products to promote in Facebook and Instagram Ads. Option 1: Promote All Products Automatically advertise your entire Shopify catalog. Facebook will dynamically show the most relevant products to each shopper based on their interests and behavior. Ideal for stores with a large inventory. Steps: 1. Click on the Select Products button. Select Products to Promote 2. Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store. || Selecting a Default Product Category is required for submitting your products to Meta. So even if you don't plan on promoting all products, you must select a Default Product Category. Select a Default Product Category 3. Click on the Save button. If you want to promote all the products in your store, you can go ahead and click on the Save button. If you want to promote specific products, continue reading. Option 2: Promote Specific Products Using Shopify Tags Choose which products to advertise by using Shopify tags. Only tagged products will be included in your ads, giving you full control over what appears. Best for promoting bestsellers or seasonal items. Steps: 1. If you want to promote specific products, click the first menu to reveal the options, then select the Only some tags tab Options Menu 2. Choose the tags associated with the products you want to promote. Select Tags || Easy Ads for Facebook uses product tags in order to pull products from your Shopify store to show in ads. Tags are an internal management system and are not visible in your store or in ads. They also don't affect targeting. Their sole purpose is to determine which ads are shown in ads and to help assign a product feed category to your products in order to enhance audience targeting. You can learn more about creating and managing tags here: Creating and using tags in Shopify. 3. Select a Default Product Category that represents the products selected in your store. Select Default Product Category 4. Repeat steps 4 and 5 for every product tag you'd like to add. Repeat Steps 5. Click on the Save button. Option 3: Promote Products From Selected Collections Steps: If you want to promote only specific collections, this option is for you. 1. Select Products From Selected Collections in the first menu. Products From Selected Collections 2. Click Manage Collections to see all your store's collections. 3. Select the collections you want to promote and add a category for each collection. Promote Products from Selected Collections 4. Click on the Save button. Option 4: Select Individual Products This option allows you to select individual products. Steps: 1. Select Promote Products. Promote Products Option 2. Click Manage Products and select the products you want to promote. 3. Select a category for each product. 4. Click on the Save button. The next steps will be visible now. If you can't see specific tags or need help, contact us via live chat anytime. Next, learn how to customize your product styling for your ads.

Last updated on Feb 19, 2026

How Can You Scale Your Campaign?

Have you created your campaign, got your first sale, so what is next? Creating your campaign through Easy ads doesn't only automate personalized ads for you, but it also enables you to scale your sales consistently. To scale your campaign, you need to update five sections in your ads. high-quality eye-catching In this article, we will identify the four sections you need to update with different ways to work on every section. 1. Change Your Ad Creatives: The first thing you should improve is your ad visuals. We recommend using high-quality eye-catching visuals that contain one of these three main features. - A Benefit-Focused Message: your visuals must communicate your products’ value while focusing on addressing how this value is the cure of your audience problems. - A surprise: when your ad images surprise the audience, it captures their attention and their memory as well. This surprise can be new information, new life-hack, or a non-traditional approach to life. - A story: Humans have been learning and communicating using stories for decades. They emotionally get attached to them. Therefore, having a story in your ads can make people emotionally attached to your brand and community. 2. Increasing Your Budget: After updating your ad’s visuals, it's time to attack your second section in scaling your campaign which is increasing your daily budget. In Easy Ads, we recommend putting 10 USD as your daily budget at the beginning of your campaign. However, after you run your campaign for more than two weeks with that small daily budget, you may need to consider increasing it. Adding more coins to your daily budget is like adding more fuel to your car. The more funds you add, the more people see your ads. Therefore, after setting a daily budget for more than two weeks, it is time to scale your campaign by increasing that daily budget. Here is how you can edit your daily budget in Easy ads: How to Change Your Daily Budget. 3. Changing Your Audience: When you upgrade your ad’s creatives and increase your budget, the next step is your audience targeting. To scale it, you must increase your audience size. However, this process can be tricky because if you increase your audience to be too broad that will negatively affect your campaign's performance. To avoid that, ensure that every 10 million of your audience has a 10 dollars in your daily budget. For instance, if you want to increase your audience with 20 million, you need to add 20 dollars to your daily budget. Here is how you can edit your audience. 4. Activate AI Automations: AI automation is a unique feature that helps you scale your campaign if you did not use it yet. You may learn more about it here: How to run AI Automation ON/OFF. 5. Upgrading to the pro plan in easy ads: After running your original funnel, you may need to consider creating multiple funnels to A/B test and duplicate your original funnel. This will help you scale your campaign drastically. Congratulations, now you can scale your funnel using these four steps. Start with your ad’s creatives, audience, and then your budget and automation.

Last updated on Feb 19, 2026

How Do I Set Up a Default Product Category?

Selecting the right product category ensures that your products are accurately classified on Facebook. This improves ad targeting, increases relevance, and enhances campaign performance. A well-matched category helps platforms show your ads to the right audience, improving conversions and reducing wasted ad spend. Adding a default product category depends on your product selection. - Promote All Products - Promote Specific Products Only. Option 1: Promote All Products Steps: 1. Click on the Select Products button. Select Products to Promote 2. Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store. Select a Default Product Category 3. Click on the Save button. Option 2: Promote Specific Products (Using Tags) Choose which products to advertise by using Shopify tags. Only tagged products will be included in your ads, giving you full control over what appears. Best for promoting bestsellers, seasonal items, or specific collections. Steps: 1. Click on the Only some tags tab. Only some tags 2. Under the selected products, select a Default Product Category that represents the products selected in your store. Select Default Product Category 3. Repeat step 2 for every product tag you added. 4. Click on the Save button. The next steps will be visible now. If you can't see specific tags or need help, contact us via live chat anytime. Next, learn how to customize your product styling for your ads.

Last updated on Feb 19, 2026

Why Aren’t All My Ad Sets Running? Advantage Campaign Budget Explained

Why Aren’t All My Ad Sets Running? Advantage Campaign Budget Explained If you notice that some of your ad sets are spending money while others aren't, don't worry. That's exactly how Facebook designed its algorithm. Thanks to the Advantage Campaign Budget, your budget is spent on ad sets that are most likely to get results. The Advantage Campaign Budget may sound confusing to many advertisers. Therefore, in this article, we'll explore: 1. What Is an Advantage Campaign Budget? 2. How Does It Decide Which Ad Sets to Prioritize? 3. Why This Actually Benefits Your Campaigns 4. When Will ACB Switch to Other Ad Sets? Let's start... What Is an Advantage Campaign Budget? Advantage Campaign Budget (ACB), formerly known as Campaign Budget Optimization (CBO), is Meta’s automated budgeting tool. It takes your campaign budget and automatically reallocates it among ad sets to aim for the best possible results. Now that you have a clear understanding of what an ACB is, you may be wondering how it decides which ad set to prioritize. You’ll find the answer just ahead. How Does It Decide Which Ad Sets to Prioritize? ACB considers several signals to make this choice. - Performance efficiency comes first. Meta favors the ad sets that achieve your campaign objective at the lowest cost. - Audience signals also play a role. The system checks how each audience responds, clicks, conversions, and other quality signals all matter. - Learning stability is important. Ad sets with enough data to scale smoothly without becoming unstable are preferred. - Ongoing process; ACB continually adjusts delivery in real time, relying on the latest performance data to guide everything. ACB acts like a smart assistant, continuously shifting your budget to whatever’s delivering results, so you don’t end up spending money on underperforming ads. In the next section, you'll learn the value of such a system for your ads in detail. Why This Actually Benefits Your Campaigns This means if you notice your budget isn’t distributed evenly, maybe just a couple of ad sets are getting most of the spend. That simply means ACB detected stronger signals in those ad sets: higher conversion rates, lower costs, more interaction. The focus is on getting the best results, not just spreading your budget thin. Ultimately, you save more because your budget avoids ads that don’t measure up. After breaking down the definition of ACB, you must be asking when your funnel will run with all its ad sets. Don't worry, the last section is for you. When Will ACB Switch to Other Ad Sets? As your campaign continues running, ACB keeps learning. It monitors results, collects new data, and keeps shifting its approach. At first, ACB supports the ad sets that are performing well. But it doesn’t forget about the others; it keeps monitoring everything, including ad sets that haven’t spent much yet. When a new ad set has a potencial of showing good results, ACB quickly responds and shifts budget to take advantage. The longer your campaign runs, the more ACB learns, getting smarter about where to allocate your money. That’s the strength of ACB. It doesn’t just stick with the initial top performers. It keeps adjusting, always looking for the next ad set that could do even better. Conclusion If your Facebook ad sets aren’t spending equally, don’t stress. That’s ACB at work—moving your budget to the ads that perform best. You’ll get more value from your money without having to oversee every ad. Let the algorithm handle the hard part, and focus your efforts where they matter most: growing your business.

Last updated on Feb 19, 2026

What is Easy Ads for Facebook Ads?

Easy Ads for Facebook Ads is the #1 advertising app on the Shopify App Store that helps merchants launch high-converting Facebook and Instagram ads in less than a minute. Easy Ads for Facebook Ads creates a complete advertising funnel using your products that drive sales—no marketing expertise required. ||| Easy Ads can only be used if you have a Shopify or a WooCommerce store. Key Features - 1-Click Integration: Connect your Shopify store and automatically import your product catalog. Learn more in our App Setup & Onboarding guide. - **Automated Funnel Creation: **Easily build complete ad funnels covering all stages—Awareness, Consideration, Decision, and Loyalty. For each stage, simply choose between a carousel or single image display and add your ad copy (manually or via AI). Check out our How to Create an Ad Funnel article for details. - AI-Powered Optimization: Use AI to generate engaging ad copy and optimize audience targeting and budget allocation. This helps maximize your ad performance while saving you time. - Personalized Ad Creatives: Personalize your ads with simple styling options like adding frames or info tags, ensuring your ads are eye-catching and on-brand. - Intuitive Dashboard: Monitor key performance metrics—impressions, clicks, and orders—through a clear, intuitive dashboard that lets you quickly adjust your campaigns. || Important notes: Easy Ads for Facebook ads creates only Meta ads. How To Start Using It 1. Setup & Onboarding: Install the Easy Ads app on your Shopify store, activate the free trial, and connect your Meta Business Manager. 2. Product Selection: Choose the products you want to promote by selecting specific tags. 3. Ad Funnel Customization: For every funnel stage, choose your preferred ad format (carousel or single image) and add ad copy either manually or via our AI too 4. Campaign Launch & Optimization: Define your audience targeting and daily budget. Optionally, enable AI optimization to automatically adjust your ads for the best results Why Choose Easy Ads for Facebook Ads? - Time-Saving Automation: Focus on growing your business while Easy Ads handles the heavy lifting. - Cost-Effective Campaigns: Optimize ad spend with intelligent insights that drive higher conversions. - User-Friendly: Designed for both beginners and seasoned marketers, ensuring a smooth advertising experience. Learn More - App Setup & Onboarding - How to Create an Ad Funnel - Product Selection Guide - Visit our official site: easyadsapp.com. - Explore the app on Shopify: Easy Ads for Facebook

Last updated on Feb 19, 2026

How to Create a Facebook Pixel?

A Facebook pixel is a critical element of your ads. You can't run successful ads without having a connected pixel. In this article, we'll learn: 1. What Is a Pixel? 2. How to Create a Pixel? What Is a Pixel Pixels, often referred to as datasets, are tiny pieces of code that you add to your website. It gathers information on how users engage with your website after viewing your advertisements. The pixel allows you to: - Track user activity on your website, such as purchases or sign-ups. - Analyze how successful your advertisements are. - Create audiences for retarget. - Optimize your campaigns for better results. - You're running advertisements blindly without it, so think of it as the brain of your ad campaign. How to Create a Pixel Before creating a pixel, you must have a Business Manager. If you don't have one, don't worry, please follow this guide to create it: How to Create a Business Manager? Now that you have a Business Manager, follow these steps to create a pixel: 1. Open your Business Manager. 2. Click on "data sources" in the sidebar. 3. Go to "pixels/datasets". 4. Inside the pixel section, click on "Add". 5. Enter your pixel's name and click on "Create" Congratulations! You have created your pixel successfully. 🎉 To connect your pixel to Easy Ads, please follow this guide: Why I Can’t Select/Find My Facebook Pixel (Dataset)? ||| You can't create ads with Easy Ads without connecting a pixel. If you have any more questions, please contact our support team via the website form here support channel, or via our email address at [email protected].

Last updated on Feb 19, 2026

How to Launch an Ad Funnel on Facebook and Instagram

After installing Easy Ads, you are only three steps away from launching your high-converting funnel. To create your ads, you only need to follow these steps: Step 1: In this step, you need to connect your Facebook advertising account with Easy Ads. Here are the accounts you may need to connect: 1. Connect your Facebook profile. 2. Link your Facebook page, which you want to use to run your ads. 3. Select the business manager. 4. Select your ad account and pixel. 5. Click on "Next". Step 2: After connecting the Facebook accounts needed, you'll move to the second step. In this step, you need to select two main things: 1. Pick how many products you want to promote. 2. Review your ad copy. 3. Click on " Next". After selecting the products you want to promote and reviewing your ad copy, you can move to the third and last step. Step 3: In this last stage, you need to: 1. Select the countries you want to target. 2. Set how much daily budget you want to use. 3. Turn the "AI automation" on. 4. Check the box: I acknowledge that Easy Ads does not charge me for my ads, and I will pay my daily budget directly to Meta. 5. Click on "Launch". ||| Easy Ads will not automatically select your audience or budget, but it will optimize these settings to show the right products to the right people within the audience you selected. It will also use your daily budget in the smartest way to get you the best results. Congratulations 🎉, you have launched your ads now. Related: Facebook Ads Guide: How To Create A Facebook & Instagram Ads Funnel That Converts! 

Last updated on Feb 19, 2026

How Can I Get the Most Out of Easy Ads Support?

This FAQ provides guidance on accessing our support resources, ensuring you receive prompt and effective assistance. What Support Resources Are Available? - Help Center: Our Help Center is a comprehensive resource featuring articles, step-by-step guides, and troubleshooting tips. Visit it at help.easyadsapp.com/en/. - YouTube Tutorials: Our YouTube channel offers a wide range of video tutorials that walk you through launching your funnel on Easy Ads. Watch our tutorials at youtube.com/@easyadsforfacebook/videos. - Live Chat Support: For real-time assistance during support hours, use our Live Chat service. Check the current availability at When Is Live Chat Support Available?. - Issue Reporting: To help us address your problems faster, please report issues clearly with detailed information. Learn how to report issues effectively at How Can I Report Issues Clearly For Faster Resolution?. How Can I Ensure a Prompt Response? - Consult Self-Help Resources First: Many common questions are already answered in our Help Center and video tutorials. Checking these resources can often lead to immediate solutions. - Submit Detailed Information: When reporting an issue, include your domain, a detailed description of the problem, and any screenshots if errors occur. This information enables our team to diagnose and resolve the issue faster. - Follow the Recommended Steps: Use our guidelines for issue reporting to avoid delays. If further assistance is needed, consider scheduling a call or remote desk session. For these sessions, ensure you are on a laptop with a stable internet connection. - Use Live Chat During Support Hours: If your issue is urgent, contacting us via Live Chat during our operating hours may result in quicker support. What Makes Easy Ads Support Unique? - Comprehensive Resource Library: Unlike other platforms, our Help Center and YouTube channel provide detailed, self-help materials available 24/7. - Personalized Assistance: In addition to self-help resources, we offer real-time support through Live Chat, as well as options for calls or remote desk sessions for more complex issues. - Clear Issue Reporting: Our process for reporting issues emphasizes clarity and detail, ensuring that our support team receives all necessary information to address your concerns promptly. How To Contact Easy Ads Support? If you need help with Easy Ads, our support team is available via several ways. Here's how to get in touch: 1. Contact Us Form The easiest way to reach us is through our official contact form. Simply visit: https://easyadsapp.com/contact-us Fill out your query, and our support team will respond promptly. 2. WhatsApp You can connect with us via WhatsApp through the Easy Ads live chat: - Open the live chat on easyadsapp.com - Click the three dots (menu) at the top right corner - Select WhatsApp to start a conversation with our support agents. 3. Messenger Follow the same steps as WhatsApp: - Open live chat - Click the three dots - Choose Messenger to chat with us on Facebook Messenger. 4. Instagram You can also reach out via Instagram direct messages using the same method: - Open live chat - Click the three dots - Select Instagram. 5. Email For those who prefer email, simply use the live chat menu’s three-dot option to find our email contact and send your message directly. By utilizing these resources and following our guidelines, you can maximize the benefits of Easy Ads support and resolve issues more efficiently. If you have further questions or need additional assistance, please contact us through your preferred support channel.

Last updated on Feb 19, 2026

What Is The Daily Budget ?

A campaign’s daily budget has a direct impact on the results you can achieve through advertising. In this article, you’ll learn: 1. What is the budget? 2. How does it work? 3. How much should you put in your daily budget? What Is A Budget? The budget is the amount of money you pay Meta to run ads on its platforms (Facebook, Instagram, Messenger). The daily budget is the amount you pay to Meta every day to run your ads on its platforms. You pay it directly to Meta via the payment method you added to your ad account. In Easy Ads, depending on which plan you're on, each funnel you create will have its designated daily budget that you set while creating your campaign. How does it work? You can’t launch a campaign on Meta unless you set a daily budget. Think of it this way: the daily budget is the fuel your campaign needs to burn so it can run ads. By setting a daily budget, you tell Meta how much you want to spend on your campaign or ad set every day. If you put a daily budget for your whole campaign, Meta will distribute it based on your ad sets' performance. However, if you set a daily budget for an ad set, that budget will be used for that ad set only. To save your time and energy, Easy Ads uses Advantage + Campaign Budget (Previously referred to as CBO), which spends your budget on ad sets that are most likely to get results. It's normal for some ad sets to spend and others not, as that's the purpose of CBO: better usage of your budget. Also, the app uses "Automatic budget optimization," which will increase your daily budget slightly if it is too low to match your campaign's structure and avoid bad performance. How much should you put in your daily budget? As a Meta Certified Media Buyer who has worked with thousands of advertisers, we can confirm that having a low daily budget hurts the potential of your campaign. The reason why you need to avoid small daily budgets is that when you're optimizing for conversions, you are bidding against other advertisers for the same audience. When you set a low budget and target a large audience, you are losing the ad auction every time and getting stuck with "bad audiences". The minimal daily budget you should consider is 10 dollars, as this will allow your campaign to reach its full potential. How to Manage your Daily budget in Easy Ads? After installing Easy Ads, connecting your Facebook accounts, selecting your products and audience, you must add your daily budget. || Easy ads will not add your daily budget for you automatically. You must add manually how much daily budget you want to use. However, Easy Ads offers a tool which will help you manage your daily budget using the power of AI. This feature called "AI Automation". You can learn more about here: How to Turn AI Automation On/Off? Related: How to Change Your Daily Budget

Last updated on Feb 19, 2026

How to Invite a Partner to a Meta Business Manager

Before getting started, please note that you need to be admin of your business in order to invite a partner. To invite the Easy Ads for Facebook team to your Meta Business Manager, please follow the instructions below: 1. Go to your Business Settings 2. Click on Partners from the left sidebar. Note: If you've never added a partner before, click on the Add button under the Partner to share assets with option and skip steps three and four. 3. Click on the Add ▼ button. 4. Click on the Give a partner access to your assets option 5. Enter the business ID below in the Partner business ID field. undefined 384514595762358 6. Click on the Next button. In this section, you'll choose the assets you can share with the Easy Ads team. We require access to your Facebook page, ad account, and Pixel to verify thoroughly that your account is ready for ads. Give access to your Facebook page 1. Under the Select asset type sidebar, find your page under New Pages Experience or Classic Pages. 2. Under the Select assets sidebar, click on the radio button to select your page. 3. Under the Page section, scroll to enable the Everything toggle. Give access to your ad account 1. Under the** Select asset type** sidebar, click on Ad accounts. 2. Under the Select assets section, click on the radio button to select your ad account. 3. Under the Ad Account section, scroll to enable the Manage Ad Account toggle. Give access to your Pixel If your Pixel is brand new, this option will be disabled. Skip this step for now. 1. Under the Select asset type sidebar, click on Pixels. 2. Under the Select assets sidebar, click on the radio button to select your Pixel. 3. Under the Pixel section, scroll to enable the Manage Pixel toggle. If your Pixel is new, the option to invite a partner to your Pixel will be disabled like this: To grant us access to your Pixel, you must invite us as an employee of your Business Manager Account first, then add us to your Pixel. Steps: 1. Go to your Business Settings. 2. Click on People from the left sidebar. 3. Click on the Add button. 4. Enter the email address below in the Enter Email Addresses field. [email protected] 5. Click on the Next button. 6. Under theSelect asset type sidebar, click on Pixels. 7. Under the Select assets sidebar, click on the radio button to select your Pixel. 8. Under the Pixel section, scroll to enable the** Manage Pixel** toggle. 9. Click on the Invite button. After you invite us to your advertising assets, you can expect the following: 1. We'll send you a confirmation email informing you that we received your invite. If you haven't invited us to all assets (Facebook page, Ad Account, Pixel), we'll provide you with additional instructions to complete this. 2. Once we have access to all the necessary assets, we'll run a complete account diagnostic. 3. The same day, you'll receive an email from us with the results of your diagnostic and instructions on how to fix any issues we've noticed during the diagnostic. We'll continue to follow up via email and schedule a one-on-one call if necessary until your account is setup correctly to launch ads.

Last updated on Feb 19, 2026

Cart Abandonment: 7 Causes and Fixes

Do you have abandoned carts? Do you feel stuck with uncompleted purchases? Cart abandonment is common in e-commerce stores to the extent that nearly 70% of carts get abandoned. This means that out of 100 people who visit your website and add a product to their cart, 70 of them will leave your website without completing their purchase. So, how do you combat this? In this article, you'll learn: - How to calculate the cart abandonment rate in your store? - What are the causes and the solutions for cart abandonment? How to Calculate the Cart Abandonment Rate in Your Store To identify if you really have this issue and measure its impact, you need to be able to calculate the cart abandonment rate in your store. Here's how: 1. Determine a time frame for your analysis. It can be on a weekly, monthly or yearly basis. 2. Calculate your cart abandonment rate for that time frame following this rule: || Cart Abandonment Rate = ( Number of Carts Created − Number of Completed Purchases ÷ Number of Carts Created ) × 100% = Cart Abandonment Rate. For example, if you had 500 shopping carts created and 300 completed purchases during the month, the Cart Abandonment Rate would be: || Cart Abandonment Rate = ( 500−300 ÷ 500 ) ×100% = ( 500 ) × 100% = ( 200 ÷ 500 ) × 100% = 40% Cart Abandonment Rate in this store is 40%. This number can be decreased if you figured out the reasons for the cart abandonment and apply the right solutions. What Are the Causes and the Solutions for Cart Abandonment There are many reasons why people may abandon their carts. Here are the seven most common reasons: 1. Unexpected Costs: High shipping fees, taxes, or additional fees added during the checkout process can surprise and deter customers from completing their purchase. Solution: Opt for transparent pricing and offering free or discounted shipping to help reduce cart abandonment. Also, it's best to use a "compare at" price to show that the customer is getting a good deal. This one will depend on your brand and whether you want to show a discount on your product or not. 2. Complicated Checkout Process: Confusing checkout processes with multiple steps, or mandatory account creation can frustrate customers and lead to abandonment. Solution: Simplify the checkout process and offer guest checkout options to improve conversion rates. You should reduce the number of steps and fields required to complete the purchase. Ideally, you should aim for a one-page checkout that only asks for the essential information, such as shipping address, payment method, and confirmation. 3. Limited Payment Options: Payment installment options Lack of preferred payment options or concerns about payment security can lead customers to abandon their carts. Solution: Offer multiple payment options. Having multiple payment options such as credit cards, digital wallets, mobile payments, or alternative methods will decrease your cart abandonment rate. 4. Technical Issues: Website errors, slow loading times, or glitches during the checkout process can frustrate customers and cause them to abandon their carts. Solution: Regularly monitor your website's performance and address any technical issues to provide a seamless shopping experience. To check if your site has any website errors, there are many sites that crawl your entire site to find evidence-identified issues. You may google “check website errors” and you will find them. To ensure your site does not have a slow loading speed in mobile and desktop, you can run a speed test for your site here. 5. Concerns About Security and Trust: Lack of trust in the website's security, or concerns about the safety of personal information can stop customers from completing their purchase. Solution: Displaying trust signals such as customer reviews, and clear return policies can help eliminate these concerns. Here are some suggestions for you to make your site trustworthy: - Write better product titles. - Add a good description for your products. I see that some of your products have very generic descriptions. - Add reviews for your product page. - Add some sense of urgency to your page. This can be done by adding a countdown timer for your offer. We recommend using the VITALS app for this. https://go.easyadsapp.com/vitals - When possible, add a video of the product being used to your product description. 6. Mobile Optimization Issues: Poorly optimized mobile experiences, including slow loading times, unresponsive design, or difficult navigation, can frustrate mobile shoppers and lead to cart abandonment. Solution: Ensuring that your site is mobile-friendly and optimized for various devices is essential for capturing mobile sales. You should use large and visible buttons, fonts, and images, avoid unnecessary scrolling and zooming, and use mobile-friendly payment options, such as Apple Pay or Google Pay. You should also test your checkout process on different devices and browsers and fix any errors or glitches. Conclusion Now, you can identify if you have the cart abandonment issue, and determine its impact using the calculation rate. Also, you can check all the reasons and apply the solutions presented to every issue. ||| In Easy ads, we offer a clear dashboard to track all the important data of your ads. This will not only help you identify if you need to address the cart abandonment issue, but it will also boost your sales using personalized ads for every person in your audience. You can learn more about the app that creates personalized ads for every person in your audience here: Easy ads for Facebook ads.

Last updated on Feb 19, 2026

How To Create An Ad Account?

To run ads on Meta, you need an ad account with a valid payment method. Many advertisers struggle to understand what an ad account is, how to create one, and how to use it correctly. Therefore, in this article, we'll help you learn: 1. What Is An Ad Account? 2. How To Create An Ad Account? 3. Common Issues Let's start. What Is An Ad Account An ad account is a tool used within Meta (Facebook) to manage and pay for your advertising across Meta platforms. Here are some of the main functions of the ad account: - Managing payment methods: In your ad account, you can link your credit card, PayPal, or other payment options, and track your ad spend in real time. - Setting budgets: Your ad account allows you to control how much you spend on your ads. Your ad account should be connected to your Facebook profile or your Meta Business Manager, and it's essential for running paid ads on Meta platforms. Let's now examine the process of creating an ad account. How To Create An Ad Account To create an ad account, you must follow these steps: 1. Open your Business Manager. | If you don't have a business manager yet, don't worry. Here is a video tutorial to help you create one: How To Create A Business Manager? 2. In the sidebar, click "Ad Accounts." 3. Click "Add", then select "Create a New Ad Account." 4. Enter your ad account's name, currency, and time zone. 5. Click "Done." | For more details, you can watch this guide: How To Create An Ad Account? Common Issues After creating your ad account, you may face these issues: - Restricted Ad Account: When Meta restricts your ad account, it means that you've violated Meta's policies. || When Meta restrcits your ad account, you won't be able to create a new ad account using the same business manager. If you believe it's a mistake, you can appeal the decision. Here is how: 1. Go to Account Quality. 2. Locate the restricted ad account. 3. After reading the reason for restriction, click on“Request Review”. 4. Submit your appeal. After submitting your appeal, you only need to wait for Facebook response. It usually take 24–72 hours, but sometimes longer. Facebook will notify you via email. - Fix "Update payment method: Visit the billing and payment centre to add a valid payment method" Warning: If you saw this warning "Update payment method: Visit the billing and payment centre to add a valid payment method", it means your ad account doesn't have a valid payment method. To fix it, you only need follow these steps: 1. Open your Billing and Payments Section. 2. Add a valid payment method 3. Go back to Easy ads dashboard, and refersh. You can check this article for more details: How To Add A Payment Method To An Ad Account? If you encounter any issues or still have any questions, you can reach out through our support channels:**** - Help Center: Access detailed guides and FAQs. - Live Chat: Connect with our team via our wesbite.

Last updated on Feb 19, 2026

What is an Advertising Funnel?

An advertising funnel, also known as a marketing funnel or sales funnel, is a conceptual framework used in marketing and advertising to illustrate the customer journey from initial awareness of a product or service to the final conversion or purchase. It represents the step-by-step process that potential customers go through as they move closer to becoming paying customers. The advertising funnel typically consists of several stages, each with its own specific objectives and strategies: 1. Awareness: This is the top of the funnel, where the goal is to generate awareness and attract the attention of a target audience. Advertising efforts at this stage aim to introduce the brand, product, or service to potential customers and create interest. 2. Consideration: At this stage, the potential customers are actively considering whether to make a purchase. They may be comparing different options, reading reviews, or seeking more in-depth information. Marketers often use targeted advertising, case studies, testimonials, and demonstrations to convince potential customers that their offering is the best choice. 3. Conversion: This is the crucial stage where potential customers make the decision to purchase and become actual customers. The conversion can be in the form of a sale, sign-up, or any other desired action that aligns with the marketing objective. Marketers employ strategies like special offers, discounts, or incentives to encourage conversions. 4. Loyalty: After the conversion, the focus shifts to retaining and nurturing the customer relationship. Building loyalty is essential for repeat purchases, customer advocacy, and positive word-of-mouth. This stage often involves ongoing communication, customer support, and personalized marketing efforts to keep customers satisfied and engaged. Consecutively, the funnel is transformed into a campaign, and these funnel stages are transformed into ad sets under which audience targeting is adjusted to fit the funnel framework. The advertising funnel is a valuable tool for marketers to understand and optimize the customer journey. It helps identify areas where improvements can be made, target specific messages to different stages of the funnel, and measure the effectiveness of marketing efforts at each stage. Here is how to create an advertising funnel in Easy Ads: How to Launch an Ad Funnel on Facebook and Instagram

Last updated on Feb 19, 2026

How Can I Report Issues Clearly for Faster Resolution?

This FAQ provides guidance on reporting bugs effectively, including the essential information to provide, how to follow up, and tips for when we offer a remote session. What Information Should I Include When Reporting an Issue? - Clear Description: Explain the issue in detail. Include what you were trying to do, what happened, and any error messages received. - Steps to Reproduce: List the steps you took leading up to the error. This helps us replicate and diagnose the problem quickly. - Domain Details: Always share your domain (e.g., your website URL) so we can locate your account faster. - Environment Information: Mention your browser, operating system, and any relevant app version details. - Attachments: If you encounter an error, provide a screenshot. This visual is crucial in identifying the issue. What Should I Do If I Encounter an Error? - Capture a Screenshot: A screenshot of the error message or problematic screen is required. - Describe the Error: Include any specific error codes or messages you see. - Provide Context: Explain what you were doing when the error occurred and any other details that might help us pinpoint the issue. How Can I Prepare for a Remote Session or Call? - Use a Laptop: Ensure you’re using a laptop for a better experience during remote sessions. - Stable Connection: Make sure your internet connection is stable to avoid disruptions during the call. - Be Ready to Share Your Screen: We may offer to go on a call or remote desk session, so be prepared to share your screen and walk us through the issue. - Schedule a Convenient Time: If a live session is required, we’ll work with you to schedule a time that suits both parties. How Should I Follow Up on a Submitted Support Ticket? - Be Patient: Our team strives to respond as quickly as possible, but response times may vary. - Additional Information: If new details or errors occur, update us with the new information. - Check Your Email: We communicate through chat and email, so keep an eye on your inbox for updates from our support team. What Makes Our Support Approach Unique? - Unmatched Detail: We require detailed reports (screenshots, domain info, environment details) to ensure we fully understand your issue. - Personalized Assistance: No other app does it like this—we offer the option of live calls or remote sessions to directly address your concerns. - Comprehensive Resources: Our Help Center is packed with step-by-step guides and FAQs to empower you to resolve issues on your own, whenever possible. By following these guidelines, you can help our support team quickly identify and resolve issues, ensuring a smoother experience with Easy Ads. If you have further questions or need additional help, please don’t hesitate to reach out.

Last updated on Feb 19, 2026

What is the Learning Phase?

The learning phase is a crucial phase that every campaign in Meta goes through. However, if you don’t understand what it’s and how it impacts your campaign, you can’t fully comprehend the performance of your ads nor can you scale them. In this article, you'll learn: 1. What Is the Learning Phase? 2. How Long Does The Learning Phase Take? 3. What Should You Do In The Learning Phase? 4. What Should You Avoid In The Learning Phase? What Is The Learning Phase? | The learning phase is a phase that your campaign goes into once it starts running. In this phase, Meta is learning who your best target audience is. To do so, Meta shows your ads to different people in the audience. Once it finds potential good audiences, the performance becomes more stable over time. Naturally, ad performance fluctuates in the first week as your ads are in their learning phase. Easy Ads makes sure your campaign will exit this phase effectively by offering you a set of technologies that ensures your daily budget is spent only when it detects good performance. This way, your campaign will finish the learning phase without you losing a lot of money and with the best performance possible. How Long Does The Learning Phase Take? For your campaign to exit the learning phase, it has to achieve 50 conversions events. The events can be view content, adds to cart, purchases, or many other events. In Easy Ads, campaigns usually take from 7 to 10 days to reach 50 conversion events and exit the learning phase. What Should You Do In The Learning Phase? You need to keep these rules in mind, so your campaign finishes the learning phase smoothly: **1. Allow your campaign enough time to collect enough data and exit the learning phase. ** | Usually it takes from 7 to 10 days, but it can take longer to achieve the 50 conversion events according to your site’s quality, your products’ type, and your audience’s nature. Therefore, in some cases, the learning phase can take up to 15 days to end. 2. Be patient with your results. | In the learning phase, the cost per click tends to be high, but it decreases overtime as your Dataset collects more data. What Should You Avoid In The Learning Phase? To avoid your campaign landing in the Limited Learning phase which causes your ads to stop delivering, make sure to: 1. Avoid completely editing your campaign in the learning phase or it will go to the “limited learning” phase. 2. Don’t pause your campaign in the learning phase or it will restart it. 3. Don’t set a very broad audience and a small daily budget as that will make achieving the 50 conversion events very slow. 4. Don't launch multiple campaigns, all targeting the same audience. This will result in audience overlap and eventually the “limited learning” phase. With these steps, your campaign will be on its way to existing the Learning Phase and unlocking true advertising results. If you have any more questions, please feel free to contact the Easy Ads support team from here.

Last updated on Feb 19, 2026

Refunds & Charge Reversals Policy

Refund Policy for Easy Ads for Facebook Ads App Thank you for choosing Easy Ads for Facebook Ads app. We strive to provide you with a seamless experience and effective advertising solutions. However, we understand that there may be instances where you need to request a refund or a charge reversal. Please review the following terms regarding refund requests and charge reversals for our app: Refund Requests: Refunds will be considered on a case-by-case basis. To be eligible for a refund, you must request a refund within 14 days of adding our app to your Shopify or WooCommerce store. The refund will only be considered if: 1. The app has not been used. 2. The refund request will be evaluated based on the performance of your advertising campaigns. To be eligible for a refund, you must have achieved a Click-Through Rate (CTR) below 1.5%. Refunds will not be granted for merchants who request a refund after grace period (14 days), or if you achieved a CTR above 1.5% Refund Process for Shopify Stores If you have a Shopify store and your refund request is approved, we will approve the refund via our Shopify Partner Portal as soon as possible, then, please allow some time for Shopify to process and issue the refund on their end. Refund requests should be made by email to [email protected] or through Shopify seller support. Refund Process for WooCommerce Stores If you have a WooCommerce store and your refund request is approved, we will approve the refund to your credit card, then, please allow 5-15 business days for your bank to process the refund. Refund requests should be made by email to [email protected]. Charge Reversals for Shopify Merchants Charge reversals should be requested within 72 hours of the uninstall date. Then, they're considered on a case-by-case basis. Charge reversals should be requested by email to [email protected] or through Shopify seller support. You must provide a full-screen screenshot of your Shopify bill, that shows both the amount added to your bill as well as your store's name. || Please note that all refund requests and charge reversals are subject to evaluation and approval by our team. We reserve the right to deny refund requests or charge reversals if they do not meet the specified terms and conditions. For any further assistance or inquiries regarding refunds or charge reversals, please contact our support team at [email protected]. We appreciate your understanding and cooperation with our refund policy.

Last updated on Feb 19, 2026