A Facebook pixel is a critical element of your ads. You can't run successful ads without having a connected pixel.

In this article, we'll learn:

1. What Is a Pixel?
2. How to Create a Pixel?

What Is a Pixel

Pixels, often referred to as datasets, are tiny pieces of code that you add to your website. It gathers information on how users engage with your website after viewing your advertisements.

The pixel allows you to:

• Track user activity on your website, such as purchases or sign-ups.
• Analyze how successful your advertisements are.
• Create audiences for retarget.
• Optimize your campaigns for better results.
• You're running advertisements blindly without it, so think of it as the brain of your ad campaign.

How to Create a Pixel

Before creating a pixel, you must have a Business Manager. If you don't have one, don't worry, please follow this guide to create it:

How to Create a Business Manager?

Now that you have a Business Manager, follow these steps to create a pixel:

1. Open your Business Manager.
2. Click on "data sources" in the sidebar.
3. Go to "pixels/datasets".
4. Inside the pixel section, click on "Add".
5. Enter your pixel's name and click on "Create"

Congratulations! You have created your pixel successfully. 🎉

To connect your pixel to Easy Ads, please follow this guide:

Why I Can’t Select/Find My Facebook Pixel (Dataset)?

If you have any more questions, please contact our support team via the website form here support channel, or via our email address at support@easyadsapp.com.

Updated on: 07/08/2025