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Getting Started

Yassir
By Yassir
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Getting Started with Easy Ads for Facebook Ads

Welcome to Easy Ads for Facebook! The app that turns your Shopify store into a high-converting Facebook & Instagram ads funnel. Our mission is to help merchants like yourself easily promote their products on Facebook and Instagram ads with a positive ROI (Return-On-Investment). We do that by empowering non-marketing folks with a proven e-commerce advertising strategy and a super beginner-friendly interface to implement it. To accomplish this, we use the famous advertising funnel framework, prestigious ad automation, and AI (Artificial Intelligence) to power your business’s growth. Easy Ads for Facebook is made by the creators of Scalify, the #1 social media marketing software (ranked by Gartner). Our team is packing 15+ years of launching and scaling successful e-commerce stores and 4+ years of running Scalify (ongoing). So you can rest assured that you're in expert hands. Easy Ads for Facebook combines an effective advertising strategy and cutting-edge automation so you can launch effective Facebook and Instagram ads faster. After installing the app on your Shopify store, you follow a simple 1 - 2 - 3 step ad creation system, all thanks to features such as: - Built-in advertising funnel strategy. - Ready-to-launch Facebook & Instagram ad campaign template. - Done-for-you audience targeting, ad creatives, and ad copy. - AI ad budget optimization. Getting started with Easy Ads for Facebook is super easy! All you need to do is: - Make sure your Business Manager is created correctly (or create a new one if you haven't already). - Follow our step-by-step demo video to create your first funnel. 1. Create a Meta Business Manager (Or Correct Your Setup). To run ads on Meta platforms (Facebook, Instagram, Messenger), Meta requires the following: - Your primary Shopify domain should be verified on Meta. - Your Pixel events should be aggregated on your verified domain. - Your Pixel should be assigned to your ad account. If you find these terms confusing or if this is the first time you have learned about them, don't worry! We've prepared a 6-minute demo video showing you step-by-step how to create a Meta Business Manager correctly and easily. ${youtube}Meta Business Manager Setup You can also skip to specific time stamps: 0:00 Intro 0:45 Creating a Business Manager Account 1:08 Creating a Facebook Page 1:34 Creating an Ad Account 2:41 Creating a Pixel 3:12 Verifying Your Domain on Facebook 4:44 Shopify Pixel and Conversion API Setup 5:25 Setting Up Aggregated Events Or, if you prefer to read instructions, you can visit this guide: Complete Meta Business Manager Setup Guide. 2. Create an Advertising Funnel on Facebook & Instagram In this 7-minute demo video, you'll see, step-by-step, how to go from installing the app on your Shopify store to having agency-level ads launched for you on Facebook and Instagram. Feel free to open the Easy Ads for Facebook app on another tab and follow along with this video. ${youtube}Step-by-step demo video You can skip through the video using the timestamps below: 0:00 Intro. 0:47 Step 1: Connect. 1:45 Step 2: Create. 1:52 Step 2: Create - Selecting products to promote. 3:37 Step 2: Create - Styling products. 4:06 Step 2: Create - Customizing the funnel template. 5:55 Step 3: Launch 6:52 What to expect. Or, if you prefer to read the instructions, you can follow the instructions below. 1. Install Easy Ads for Facebook on your Shopify store Click on the "Install on Shopify store" button on the top right corner of this page to install the app on your Shopify store if you haven’t already. Install Easy Ads for Facebook on your store After accepting the charge, you’ll benefit from a free 10-day trial period, where you get access to all the premium features of the app without paying a cent. If you need a longer trial period, reach out to the Easy Ads team via our support channel here, or our email address [email protected] and we’ll extend your free trial so you can get more time to test the app and see if we’re a good fit. 2. Connect Your Advertising Assets with the App Setting up your Easy Ads for Facebook account is super easy and takes less than a minute. All you need to do is connect your Business Manager with the app and grant it access to your advertising assets. Here’s a detailed step-by-step guide to show you how: How to Connect Your Business Manager Account. 3. Launch Advertising Funnel on Facebook and Instagram To make the process of creating your ads fast and easy. All you need to do is customize the pre-existing template, set a daily budget for your ads, and launch! This means that 95% of the work is already done for you, all you need to do is set your advertising funnel preferences and a daily budget. To learn more about launching a high-converting Facebook and Instagram ads funnel, check out this detailed guide we prepared for you: Facebook Ads Funnel 101: How to Turn Your Shopify Store into a Sales Machine in 2025 As always, if you have any questions or would like to learn more about Easy Ads for Facebook, please don’t hesitate to contact us via our support channel or at [email protected].

Last updated on Feb 19, 2026

How to Install and Open the Easy Ads for Facebook Ads App on your Shopify Store

How to install the Easy Ads for Facebook Ads app on your Shopify store Here's how you can install the Easy Ads for Facebook Ads app on your Shopify store: 1. Log in to the Shopify App Store. 2. In the search bar, type “Easy Ads for Facebook Ads”. 3. Click on the app icon to access the app’s listing. Shopify App Store 4. Click on the Install button on the app listing page. Install 5. In your Shopify admin, to authorize the use of the app, click on the Install button. Install 6. In order to be able to use the app, you have to accept the charge. Accepting the charge activates your 10-day free trial. To accept the charge Click on the Activate my Account button → Start my free trial. Activate my Account Activate my Account 7. You'll be redirected to a new page to log in. Log in and click on the Approve button to approve the charge. || You won't be charged for the app fee during your 10- day free trial. Approve The Easy Ads for Facebook Ads app is now successfully installed on your Shopify store 🎉 How to open the Easy Ads for Facebook Ads app on your Shopify store To open the Easy Ads for Facebook Ads app, click on Apps from the Shopify admin sidebar. Apps The search bar will highlight installed apps, find Easy Ads for Facebook Ads and click on it. This will open the app inside your Shopify admin. Easy Ads for Facebook Ads | Tip: Pin the Easy Ads for Facebook Ads on the sidebar to access it easily the next time. You can also log in to the app via our website, by clicking on the "Log-in" button on this page and entering your "myshopify" domain.

Last updated on Feb 19, 2026

Complete Meta Business Manager Setup Guide

Before you start advertising on Meta platforms (Facebook & Instagram), you must set up your Meta Business Manager correctly. This is crucial as you will encounter many issues and errors if your Business Manager is set up incorrectly. This guide has all the information you need to correctly set up your Shopify store to run Facebook and Instagram ads. The guide has sections on the right, so feel free to skip to the part you want. You may also follow along with the video below for a visual demonstration. ${youtube}Step by step demo video As a side note, if you already have everything set up on Facebook, ensure you are an admin of all the assets you want to use. Also, ensure that you have the four Pixel events we will mention in this video set up on your domain. Here is what we are going to cover in this guide: 1. Creating a Meta (Previously Facebook) Business Manager Account. 2. Creating a Facebook Page That You'll Use to Launch Ads. 3. Creating a Facebook Ad Account That Will Run the Ads. 4. Creating the Facebook Pixel to Track Events on Your Store. 5. Installing Your Facebook Pixel on Your Shopify Store and Setting Up the Conversion API for Accurate Tracking. So let's get started. 1. Creating a Meta (Previously Facebook) Business Manager Account. The Business Manager Account is where you manage all your business assets, such as ad accounts, Facebook pages, Pixels, etc. If you don't have a business manager account yet, it's super easy to create: 1. Go to business.facebook.com and then create an account there. 2. Enter your business name or Shopify store name, full name, and email address. 3. Enter your business details. 2. Creating a Facebook Page That You'll Use to Launch Ads. Your ads are going to show under your Facebook page name. Here's how to create a Facebook page for your Shopify store: 1. Go to business.facebook.com/settings (Make sure the right business is selected). 2. Click on Accounts on the left sidebar. 3. Click on Pages. 4. Click on Add ▼. 5. Click on Create a new page. We recommend having your Shopify store name as a page name. This way, when people click on your ads and go to your store, they stay under the same brand, which helps with congruency and trust. 3. Creating a Facebook Ad Account That Will Be Running the Ads. To run ads for your business, you need a Facebook ad account with a valid payment method. Always on your Business Settings, follow the instructions below to create an ad account: 1. Click on Ad Accounts on the left sidebar. 2. Click Add and then create a new ad account. 3. Enter a name for your ad account. 4. Choose the time zone and currency you'll use to pay Facebook. Note: Make sure you get these two options right because you will not be able to change them later. I recommend you use the same time zone on your Shopify store for the time zone. This way, there is no offset between your Shopify store metrics and your Facebook ads metrics. 5. Click Next. 6. Choose who you want to use this ad account for your business, and now you need to assign a user to this ad account. 7. Click on yourself and then give yourself the manager role. Now that you've set up your ad account, you need to add a payment method to it. 8. Click Add payment method. 9. Enter your credit card details, PayPal, or whatever payment method you want. And that's it for the ad account. Whenever you run ads from Facebook to your Shopify store, Facebook needs to know what people are doing in your store after they have clicked the ad. This allows Facebook to tell you which ad is performing well and which ad is losing your money. The way you give this information to Facebook is by installing a Facebook Pixel on your Shopify store. 4. Creating the Facebook Pixel to Track Events on Your Store. So let's create a Pixel! 1. Click on Data Sources. 2. Click on Pixels. 3. Click Add. 4. Give a name to your Pixel. 5. Click Continue. Now, just close this window as you'll set up the Pixel on your Shopify store later. For now, you need to do two essential steps: 6. You need to add yourself to this Pixel. Click add people, choose your name and give yourself full access to this Pixel. 7. You need to add this Pixel to your ad account that we created earlier. So click connect assets and choose ad accounts. Then select your ad account here. Since the introduction of iOS 14, Facebook now requires you to verify your domain on your business manager and set up the Pixel events that you want to track on your domain. Although the setup is straightforward, this is where many people get stuck. So let's break it down! For this, you will use the primary domain on your Shopify store. 5. Installing Your Facebook Pixel on Your Shopify Store and Setting Up the Conversion API for Accurate Tracking. 1. Go to your Shopify store admin. 2. Click on Sales Channels on the sidebar. 3. Choose the Facebook channel and add it to your store. 4. Inside the Facebook sales channel, click connect account, and a new window will pop up asking you for permissions for the sales channel. 5. Under Business assets, choose your Facebook page and click Connect. 6. Next, make sure data sharing is enabled and that it is set to maximum. This is very important as maximum we'll share more data with Facebook, but we also give you more accurate tracking and better performance. 7. Click connect next to your Pixel. 8. Agree to the terms. 9. Click Submit for review. If you can't use the sales channels to install your pixel, you can use eρ ‑ Facebook Pixels & CAPI. Here is how to do that: ${youtube}Step by Step Demo Video You don't need to wait for the review process. Your Pixel is already installed as well as the conversion API. Congratulations, you are all set up and ready to launch your Easy Ads campaign.

Last updated on Feb 19, 2026

How to Change Facebook Business Manager Connected?

If you want to change the Facebook Business Manager to connect to Easy Ads, this article is for you. 😎 Case 1: When you haven't launched any campaigns yet, you can easily change the Business Manager. Here is how: 1. Open Easy Ads in your Shopify store. 2. Click on your connected Business Manager name to open the dropdown menu. 3. Select another Business Manager from the menu. This way, you'll connect a new Business Manager to Easy Ads. If you open the Business Manager menu, but you can't find the account you want to connect to. This means: 1. You’re not an admin of this Business Manager. 2. This Business Manager is restricted from advertising. No problem! Simply follow the instructions of this article to resolve this issue, and connect the right Business Manager: I Can’t Select/Find My Meta (Facebook) Business Manager. Case 2: You've already launched a campaign, but you want to change the Business Manager connected to that campaign. Don't worry, it's still possible. ||| Keep in mind that you'll lose all your campaign's data when you change the Business Manager used. Now, let's change the Business Manager connected: 1. Open the Easy Ads app in your Shopify store. Easy Ads Dashboard 2. Determine which campaign you want to edit and click on View Details. Campaign's Selected Highlighted 3. Click on Settings. Settings Button in Easy Ads Dashboard 4. Click Meta Account. Meta Account Button in Easy Ads Dashboar 4. You’ll see the accounts connected to that campaign. Locate the Facebook Business Manager tab, click the dropdown menu, and select another Business Manager. Facebook Accounts Section If you encounter any issues, don't forget to reach out to us at: [email protected]. We would be happy to assist.

Last updated on Feb 19, 2026

Using AI Ad Copy

Introduction In this help guide, we will introduce you to our groundbreaking AI ad copy feature, powered by ChatGPT-4, designed to revolutionize your ad creation process. Our AI copywriter is trained to craft impressive advertising copy, saving you time and effort while enhancing the effectiveness of your ad campaigns. Whether you're a seasoned merchant looking to streamline your workflow or a newbie seeking a powerful tool to boost your advertising prowess, this tutorial is tailored to help you harness the full potential of AI ad copy. Getting Started Accessing AI Ad Copy - If you're creating a funnel for the first time, AI ad copy will be accessible to you in the third step of the funnel creation flow, more specifically, the Set Up Ads step. Click on** AI Ad Copy** to open the AI copywriting wizard. Access AI Ad Copy During New Funnel Creating - If you already created your funnel, you can access the AI ad copy feature by going to your Easy Ads dashboard and clicking on Settings → Advertising Funnel, this will take you to the Set Up Ads step where you can click on** AI Ad Copy** to open the AI copywriting wizard. | The AI ad copy feature is accessible in the free trial period and included in all plans. Prerequisites Before diving into the AI ad copy feature, it's essential to have a fundamental understanding of how to describe your products or services. The key prerequisite is the ability to provide a concise product description or key selling points. This description will serve as the foundation upon which the AI will generate compelling ad copy. The more clarity and specificity you can provide in your product descriptions, the more effectively the AI will craft ad copy that resonates with your target audience. With this prerequisite in place, you'll be well-prepared to make the most of the AI ad copy feature and create impactful advertising campaigns. Keep in mind that the quality of your prompt directly impacts the quality of your output. Examples: Pet Toys: - "Create ad copy that highlights the durability and fun of our new dog chew toy." - "Generate ad copy for our cat teaser toy, emphasizing its interactive features." - "Craft ad copy showcasing the benefits of our squeaky ball for dogs." Beauty Tool: - "Write ad copy for our hair straightener, emphasizing its salon-quality results." - "Generate ad copy for our facial cleansing brush, highlighting its gentle exfoliation." - "Create compelling ad copy for our electric nail file, focusing on its precision and convenience." Skin Care Cream: - "Craft ad copy for our anti-aging night cream, emphasizing its wrinkle-reducing properties." - "Write ad copy for our moisturizing lotion, highlighting its natural ingredients." - "Generate ad copy for our sunscreen cream, focusing on its broad-spectrum protection." Fashion Item: - "Create ad copy for our new spring dress, highlighting its vibrant colors and comfortable fit." - "Write ad copy for our luxury handbag, emphasizing its timeless design and craftsmanship." - "Generate ad copy for our running shoes, focusing on their performance and support." | Having a running promotion or deal can also help improve your output and overall conversion rate of your ads. Using AI Ad Copy Generating ad copy Depending on if you're launching your funnel for the first time or if you already launched your funnel and would like to edit it and generate new ad copy for your funnel using AI, you may want to refer to the previous step to learn how to access the AI copywriting wizard. 1. Click on the AI Ad Copy button. Click on the AI Ad Copy Button 2. Select a language from the ones provided. Select a language from the ones provided. 3. In the input field, add a description of your products. In the input field, provide the prompt you created in the previous step 4. Click Generate Ad Text. Click Generate Ad Text Please allow some time for the text to be generated. 5. Optional: If you don't like the result, you can always regenerate a new output. If you don't like the result, you can always regenerate a new output 6. Optional: You can also choose which copy selections to include in your funnel. You can also choose which copy to inlcude 7. Optional: If you'd like to re-do your prompt, click on the Edit AI Options. If you'd like to re-do your prompt, click on the Edit AI Options 8. Click on the Insert Texts in Ads button. Click on the Insert Texts in Ads Button Customizing ad copy Customizing AI-generated ad copy is crucial for tailoring your messaging to your unique brand identity and audience. While AI can provide a strong foundation, it lacks the nuanced understanding of your brand's voice and the specific preferences of your target customers. By customizing the ad copy, you can infuse it with your brand's personality, align it with your marketing goals, and address the distinct needs of your audience. This human touch ensures that your ad copy resonates authentically, stands out in the competitive landscape, and maintains consistency with your overall marketing strategy. So, while AI is a powerful tool, it's essential to take the reins and adapt the generated content to create a compelling and effective message that truly represents your brand. To customize your copy simply click in the text field to edit it. To customize your copy simply click in the text field to edit it. Reviewing and editing ad copy Ensuring the quality of your ad copy before launching it is a critical step in any advertising campaign. Your ad copy is often the first interaction potential customers have with your brand, making it pivotal in creating a positive impression and driving conversions. To guarantee its effectiveness, review and edit your ad copy carefully. Do: - Know Your Audience: Tailor your ad copy to your target audience's needs and preferences. - Highlight Benefits: Emphasize the value and benefits of your product or service. - Use Clear Language: Keep your messaging straightforward and easy to understand. - Include a Call to Action (CTA): Encourage readers to take a specific action, like "Buy Now" or "Learn More." - Highlight Unique Selling Points (USPs): Showcase what sets your product or service apart from the competition. - Create a Sense of Urgency: Use phrases like "Limited Time Offer" to prompt immediate action. - A/B Test: Experiment with different ad copy variations to determine what resonates best with your audience. - Proofread and Edit: Eliminate typos and grammatical errors to maintain professionalism. - Match Ad Copy to Landing Page: Ensure that your ad copy aligns with the content on the landing page it links to. Don't: - Overcomplicate: Avoid using jargon or overly complex language that might confuse readers. - Exaggerate Claims: Be truthful in your ad copy; avoid making unrealistic promises. - Use All Caps: Overusing capital letters can come across as shouting and may deter potential customers. - Neglect Mobile Users: Ensure that your ad copy is mobile-friendly and displays well on small screens. - Ignore Ad Guidelines: Follow platform-specific ad guidelines and policies to prevent disapproval or penalties. - Rely Solely on AI: While AI can help, don't rely on it entirely—customize and review generated ad copy for accuracy and relevance. - Be Vague: Provide specific information rather than vague statements that don't convey value. - Write Lengthy Paragraphs: Keep your ad copy concise; users tend to skim and may miss lengthy content. - Neglect Testing: Don't assume your initial ad copy is perfect; always test and refine for better results. By following these dos and don'ts, you can create ad copy that effectively communicates your message, engages your audience, and encourages them to click your ad. Troubleshooting If you encounter any issues or need assistance, please don't hesitate to contact our dedicated support team via the in-app live chat. We're here to help and ensure your experience is smooth and successful. FAQs Q1. What is the AI Ad Copy feature? A1. The AI Ad Copy feature is a powerful tool powered by Chat GPT-4 that helps you generate compelling advertising copy for your products or services. It's designed to streamline the ad creation process and enhance the effectiveness of your marketing campaigns. Q2. How do I access the AI Ad Copy feature? A2. You can access the AI Ad Copy feature in the Create step of the funnel creation flow. Q3. What are the prerequisites for using AI Ad Copy effectively? A3. To use AI Ad Copy effectively, you should have a general idea of how to describe your products or services. Providing a brief product description or key selling points will help the AI generate tailored ad copy. Q4. Can I customize the AI-generated ad copy? A4. Absolutely! It's important to customize the AI-generated ad copy to align with your brand voice and campaign goals. While AI provides a foundation, personalizing the copy ensures it resonates with your audience. Q5. How do I ensure the AI-generated ad copy matches my brand's voice? A5. To match your brand's voice, review and edit the AI-generated copy as needed. You can infuse it with your brand's personality, tone, and style during the customization process. Q6. What kind of products or services is AI Ad Copy suitable for? A6. AI Ad Copy is versatile and can be used for a wide range of products, from pet toys to beauty tools, skincare creams, and fashion items. It adapts to various categories. Q7. Is there a limit to the length of ad copy generated by AI? A7. By default, the app generates the optimum ad copy length. Q8. What should I do if I encounter issues or need assistance with AI Ad Copy? A9. If you encounter any issues or require assistance, please reach out to our support team via the in-app live chat. We're here to help you make the most of the feature. Q10. Is there a cost associated with using AI Ad Copy? A10. The feature is included in your plan at no extra cost. Conclusion In conclusion, our AI Ad Copy feature powered by Chat GPT-4 is a game-changer for your advertising efforts. It empowers you to effortlessly generate compelling ad copy tailored to your products or services, saving time and increasing the effectiveness of your campaigns. With the ability to customize the generated content, you can maintain your brand's unique voice and create messaging that truly resonates with your audience. Whether you're promoting pet toys, beauty tools, skincare creams, or fashion items, this feature adapts seamlessly to your needs. We're excited to see how AI Ad Copy elevates your advertising strategies and helps you achieve remarkable results.

Last updated on Feb 19, 2026

How to Use Dashboard to Analyze Your Funnel Performance

Analyzing your Facebook and Instagram ads can be complicated. There are so many metrics to learn and different ways to measure performance. Not to mention how hard it is to determine which metrics are key performance indicators (KPIs) you should keep an eye on. Luckily for you, Easy Ads for Facebook displays only the most important metrics to help you evaluate the success of your ads and make data-based decisions. | Easy Ads for Facebook simply displays the data sent to it by your Ads Manager. If you're experiencing data discrepancies, you may consider troubleshooting your Pixel. On one page, you can see the overall performance of your advertising funnel and how each funnel stage is performing. You can also see your data based on a date range from the last 7 days, the last 14 days, to the last 30 days. In the top section, you have 4 metrics that help you measure the performance of your advertising funnel in terms of engagement and conversions: - Ad Spend: This is how much your advertising funnel has been spending so far. - Impressions: This is the number of overall impressions ads in your funnel amassed. - Clicks: This is the number of overall clicks ads in your funnel got. - Revenue: this is how much money your advertising funnel brought you. Campaign Card This card shows you: - The status of your advertising campaign (active/inactive). - The campaign’s daily budget. - The number of product variants shown in ads. It also provides you with the option to edit your campaign. Automation Card This card shows you: - The status of your AI ad optimization (active/inactive). - The last action that was taken on your ads and when it was fired. It also provides you with the option to view the AI automation’s log, to see the complete list of actions performed by AI on your ads. In the bottom section, you have 4 cards, each belonging to a funnel stage: Awareness, Consideration, Decision, and Loyalty. In each funnel stage card, you’ll notice that Easy Ads for Facebook provides you with the most important metrics up top with the option to see more performance metrics by clicking on the “View more” button. The first 4 key metrics shown are: - Advertising Spend: This is how much of your funnel ad spend has been spent on this specific stage. - Impressions: This is the number of impressions ads in this specific stage amassed. - Clicks: This is the number of clicks ads in this stage got. - Generated revenue: this is how much money this funnel stage generated. After clicking on the “View more” button, you’ll see the following metrics: Store-based metrics that determine the true results of your ads: - Product views: The number of times products were viewed in this funnel stage. - Add to carts: The number of times the Add To Cart (ATC) event was fired thanks to ads in this stage. - Initiated checkouts: The number of times the Initiate Checkout (IC) event was fired thanks to ads in this stage. - Total orders: The total number of orders made on your Shopify store thanks to ads in this funnel stage. Engagement metrics that determine how well your ads are received by your target audience: - Reactions: The number of reactions (likes, emoji reactions) ads in this funnel stage got. - Comments: The number of comments ads in this funnel stage got. - Saves: The number of times ads in this funnel stage were saved. - Shares: The number of times ads in this funnel stage were shared. Cost metrics that breakdown how much it costs to get results: - Cost per purchase: The amount of money it cost to get a purchase. - Cost per click: The amount of money it cost to get a click. - Click-through rate: The number of clicks that ads in this funnel stage received divided by the number of times they were shown. - ROAS (Return On Ad Spend): The amount of revenue earned for every dollar spent on advertising. | The average CTR (Click-Through-Rate) is 1%. If your ads are getting a CTR less than 1%, it's best to pause your ads and work on improving your ad copy, product images, and audience targeting.

Last updated on Feb 19, 2026

What Does Easy Ads Help You With?

You've heard about Easy Ads a lot, but you don't know if it is really worth it; will it help you get sales, and what will it do for your business? In this article, we've broken down the benefits of Easy Ads into four main sections; in each section, you'll discover how Easy Ads can take your advertising and business to another level. Set up Business Manager Correctly When you start advertising on Facebook, the first roadblock is managing Facebook advertising accounts. Half of merchants close their online businesses before even starting due to the confusing structure of the Business Manager and its permissions. However, thanks to Easy Ads, you will not need to go through this hassle. Once you install the app in your store, you need to connect your Facebook profile, and all the other accounts will automatically be connected. You must be wondering, what are those Facebook accounts that I need to manage, and how to create them? To run ads on Meta, you must have the following accounts: 1. A Facebook Profile 2. A Facebook Page 3. A Business Manager 4. An ad account and a pixel To learn more about what these accounts are and how to create yours, check this guide: ${frame} After creating your accounts, open Easy Ads, click on "Connect Profile", and all the other accounts associated with that Facebook profile will also be connected to the app. After creating and connecting your accounts, you can create your sales campaign. Creating High-Converting Ads: For sure, you've heard of the powerful impact Meta Ads can have on your business. Millions of companies are using Meta ads to find their customers and generate sales. Yet, there are also millions of marchents who are using Meta ads, but they only lose their budgets without seeing any profits. Facebook ads are very strong, but they require you to have sufficient experience and knowledge. Without these two key components, you'll be among the second group of advertisers. You'll risk spending a lot of money without any results. Therefore, Easy Ads comes with a built-in funnel structure that allows you to create high-converting ads without any prior knowledge or experience. We've put our 15 years of experience into constructing this funnel, which targets the right customers and turns them into repeat buyers. Also, Easy Ads has integrated many AI features that boost your ads effectiveness. This means when you install Easy Ads, you will only need to select the products you want to promote, the locations you want your ads to target, and the daily budget you want to use in your ads. After adding these information, you can launch your high-converting funnel. ||| You need to manually select your audience and your daily budget. Easy Ads will not automatically set an audience or a daily budget for you. However, Easy Ads will study the external data of your audience and promote every product to the write person. Then, you don't need to do anything else, the app will automatically optimize your ads performance, enhance your targeting, and manage your budget. || You can learn more about this efficient funnel and how to create yours in this article: Facebook Ads Funnel 101: How to Turn Your Shopify Store into a Sales Machine in 2025 Analyzing Your Ad Results: After creating your funnel, you'll have a lot of questions. - Will these ads work for me? - For how long should I keep ads running? - Should I change something? - Am I doing the right thing? Don't worry, Easy Ads offers a unique support team that will be assisting whenever you reach out to them. They'll help you analyze your ads data, explain how the ads are performing, and guide you in the right direction. If you are tired of doing ads on your own and never get any helpful support from Facebook, Easy Ads solves that nightmare. || You can learn more about the Easy Ads support team here: How Can I Get the Most Out of Easy Ads Support? Also, Easy Ads has a clear dashboard which helps you keep track of your ads performance. Here is a quick guide which can help learn how to use your Easy Ads dashboard: How To Use The Dashboard To Measure Your Funnel Performance Scaling Your Results: Now that you've connected your advertising accounts and created and analyzed your ads, you need to scale your results. Easy Ads helps you scale your ads using many AI features as well as manual adjustments with the help of our support team. You only need to reach out, and they'll help you identify how to scale your ads based on your ads data. In short, Easy Ads is a unique tool that simplifies ad creation and offers all the features you need to run and scale profitable ads. || Easy Ads is especially designed to run sales campaigns only. This means it cannot create campaigns with other objectives like traffic or engagement.

Last updated on Feb 19, 2026

Facebook Ads Funnel 101: How to Turn Your Shopify Store into a Sales Machine in 2025

Ever struggled to make Facebook Ads work for your Shopify store? You're not alone. This course will show you how to set up your ads correctly, from Business Manager to Pixel installation. You'll learn to create effective ad funnels, measure performance, and scale your return on ad spend. By the end, you'll have the skills to transform your store's online presence and boost your sales. Ready to master Facebook Ads? Course Outline: 1. Set Up a Meta (Facebook) Business Manager 2. Grant Yourself Full Control (Permissions) of Your Meta Business Manager 3. Create a Facebook Pixel (Dataset) 4. Install Facebook Pixel (Dataset) & Conversion API on Shopify 5. Create A Facebook & Instagram Ads Funnel That Converts 6. Measure Your Facebook Ads Performance 7. Optimize Your Facebook Ads Funnel | Start by logging into the Facebook profile you plan to use for advertising, and follow along with the instructions in a new tab to set everything up step-by-step. 1. Set Up a Meta (Facebook) Business Manager Before you start advertising, you need to set up your Meta Business Manager properly. This first video shows you exactly how to create a Business Manager, ad account, Facebook page, and Instagram Business Account. || Any account names, IDs, or email addresses in the course material below is for demonstration purposes only. ${youtube}How to Set up a Meta Business Manager Timestamps: 0:00 Introduction 0:30 What is a Business Manager? 0:45 How to Create a Business Manager 1:55 What is an Ad Account? 2:02 What is an Ads Manager? 2:26 How to Create an Ad Account 3:33 How to Add a Payment Method to Your Ad Account 4:08 How to Add a Facebook Page to Your Business Manager 5:38 Connecting your Instagram Business Account Congratulations 🎉 You've successfully created a Meta Business Manager the correct way! Now, to ensure you can use the Meta Business Manager you created, you must grant yourself full control of your Meta Business Manager. 2. Grant Yourself Full Control (Permissions) of Your Meta Business Manager Permissions inside the Meta Business Manager are not granted automatically, even if you create the Meta Business Manager yourself. Which is why you must ensure you grant yourself full access to any asset you create. ${youtube}How to Grant Yourself Full Control of Your Meta Business Manager Now that you’ve set up Meta Business Manager, let's move on to creating your Facebook Pixel to track website visitor behaviors and optimize for better ad results. 3. Create a Facebook Pixel (Dataset) Depending on your region, you may have the option to create a Pixel or a Dataset, don't worry, they're the same thing. I'll be using the terms interchangeably throughout this course. Creating a Facebook Pixel is crucial for tracking visitor activity and improving your ad targeting. In this section, we’ll guide you through creating a Facebook Pixel from your Meta Business Manager, ensuring you’re ready to collect important data that will help optimize your ads. ${youtube}How to Create a Facebook Pixel (Dataset) Now that your Facebook Pixel is created, it's time to install it on your Shopify store and set up the Conversion API. 4. Install Facebook Pixel (Dataset) & Conversion API on Shopify Installing your Pixel and setting up the Conversion API on your Shopify store is key to tracking customer actions and collecting accurate data. In this section, we’ll guide you through adding both. This will ensure accurate data collection, even when browser tracking is limited. ${youtube}How to Install Facebook Pixel (Dataset) & Conversion API on Shopify With your Facebook Pixel and Conversion API set up, it's time to create your Facebook and Instagram ads funnel. 5. Create A Facebook & Instagram Ads Funnel That Converts Now that you have your Pixel and Conversion API ready, let's create your ad funnel! This is where you'll turn potential customers into buyers and drive sales for your Shopify store. ${youtube}How To Create A Facebook & Instagram Ads Funnel That Converts Timestamps: 0:00 Intro 0:11 What is an advertising Funnel? 1:50 Verify Facebook setup Tutorial Starts 2:30 Connect Facebook advertising assets 3:15 Select products to promote 3:42 Customize product images 4:10 Generate AI ad copy 5:30 Adjust audience settings 6:15 Set Budget Well done 🥳 The tough part is over! Now all what's left is learn how measure your funnel's performance and optimize accordingly. 6. Measure Your Facebook Ads Performance Now that your ad funnel is live, it's time to measure its performance. Understanding key metrics will help you see what's working and identify areas for improvement, ensuring you get the most out of your ads. ${youtube}Measure Your Facebook Ads Performance Understanding how to measure your ad performance lays the groundwork for optimization. By leveraging your insights, you can refine your campaigns and drive better results. 7. Optimize Your Facebook Ads Funnel Measuring your ad performance gives you the insights needed to optimize your Facebook ads funnel. In this section, we'll explore how to analyze your funnel performance and make targeted adjustments that enhance your campaigns and increase your sales. ${youtube}How to Optimize Your Facebook Ads Funnel Recap In this course, you've learned how to set up your Meta Business Manager, create and install a Facebook Pixel and Conversion API, build a high-converting ad funnel, measure performance metrics, and optimize for better results. By applying these strategies, you're well-equipped to drive sales for your Shopify store and make the most of your advertising efforts. Ready to take your advertising to the next level? Start your free trial of Easy Ads today and put these strategies into action! Not sure if you've set everything up correctly? Our Meta-certified experts are available anytime to chat and ensure you're on the right track.

Last updated on Feb 19, 2026