@ Building a cross-platform campaign
Building a cross-platform campaign
You can build campaigns for Meta and TikTok in the same builder view.
How to add another platform
- Create your first campaign (Meta or TikTok)

- Click Add platform in the top left

- Select the other platform

- Set up the new campaign, ad sets, and ads

Both campaigns appear in the same builder. This lets you see your full advertising strategy across platforms.
Why use cross-platform
- Plan your Meta and TikTok ads together
- See how campaigns on different platforms connect
- Launch everything at once
Related articles
- Adding Meta ads to a campaign
- Adding TikTok ads to a campaign
- Mapping out a full funnel
Updated on: 10/12/2025
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