Question 1

How to Invite a Partner to a Meta Business Manager

Accepted Answer

Before getting started, please note that you need to be admin of your business in order to invite a partner.

To invite the Easy Ads for Facebook team to your Meta Business Manager, please follow the instructions below:

Go to your Business Settings
Click on Partners from the left sidebar.

Note: If you've never added a partner before, click on the Add button under the Partner to share assets with option and skip steps three and four.

Click on the Add ▼ button.

![](https://storage.crisp.chat/users/helpdesk/website/dfec190d95e85000/06262430-c7cd-48

Question 2

How to Connect Your Business Manager Account

Accepted Answer

Setting up your Easy Ads for Facebook account means simply connecting your Meta Business Manager with the app and granting it access to your advertising assets.

Unrestricted Facebook profile, ad account, page, and Pixel.
Verified domain.
Aggregated events.

Optional:

Instagram business account.

You don’t have all the requirements? Don’t worry!

If you’re new to Facebook marketing, click here for a complete guide to creating a Business Manager in under 30-minutes.
If one of your Business Manager elements is restricted, contact our support team here for expert advice on what to do next.

If you have all the requirements mentioned above, setting up your account on Easy Ads for Facebook is super easy. Let’s get started!

| Before getting started, make sure you have the Easy Ads for Facebook app open in a browser tab.

Steps:

Open a new tab in your browser.
Go to https://facebook.com
Log in to the Facebook profile with admin access to the ad account you want to use with Easy Ads for Facebook.
Return to the browser tab where you have the Easy Ads for Facebook app open.
Click on the Connect Facebook button.

Connect Facebook

A new popup window will open. Click on the Connect to Facebook button .

![Connect Fac

Question 3

Getting Started with Easy Ads for Facebook Ads

Accepted Answer

Welcome to Easy Ads for Facebook! The app that turns your Shopify store into a high-converting Facebook & Instagram ads funnel.

Our mission is to help merchants like yourself easily promote their products on Facebook and Instagram ads with a positive ROI (Return-On-Investment). We do that by empowering non-marketing folks with a proven e-commerce advertising strategy and a super beginner-friendly interface to implement it.

To accomplish this, we use the famous advertising funnel framework, prestigious ad automation, and AI (Artificial Intelligence) to power your business’s growth.

Easy Ads for Facebook is made by the creators of Scalify; the #1 social media marketing software (ranked by Gartner). Our team is packing 15+ years of launching and scaling successful e-commerce stores and 4+ years of running Scalify (ongoing). So you can rest assured that you're in expert hands.

Easy Ads for Facebook combines an effective advertising strategy and cutting-edge automation so you can launch effective Facebook and Instagram ads faster.

After installing the app on your Shopify store, you follow a simple 1 - 2 - 3 step ad creation system all thanks to features such as:

Built-in advertising funnel strategy.
Ready-to-launch Facebook & Instagram ad campaign template.
Done-for-you audience targeting, ad creatives, and ad copy.
AI ad budget optimization.

Getting started with Easy Ads for Facebook is super easy! All you need to do is:

Make sure your Business Manager i

Question 4

How to Change Products Promoted in Ads

Accepted Answer

You've successfully launched your funnel using Easy Ads for Facebook, but now you want to change the products you selected. How do you do that?

To change the products you selected, please follow the steps below:

On your Easy Ads for Facebook dashboard, click on Settings.

Settings

Then, click on Promoted Products.

Promoted Products

Click on the Only some tags tab.

Only some tags

Remove any previous tag selection.
Choose the tags associated with the products you want to promote.

|| Easy Ads for Facebook uses product tags in order to pull products from your Shopify store to show in ads. Tags are an internal maagement system and are not visible in your store or in ads. They also don't affect targeting. Their sole purpose is to determine which ads are shown in ads and to help assign a product feed category to your products in order to enhance audience targeting. You can learn more about creating and managing tags here: Creating and using tags in Shopify.

Select a Default Product Category that represen

Question 5

Using AI Ad Optimization

Accepted Answer

AI Ad optimization is an advanced feature that uses AI to control your budget and maximize your conversions.

This AI bases its decisions on the data it learned from scalify.com for 4+ years of helping 10,000+ advertisers automate their ads.

In essence, Easy Ads for Facebook AI observes your ads’ performance over a period of time, then makes a decision to increase/decrease ad spend based on how well your campaign is performing.

Using AI Ad Optimization

To use AI ad budget optimization, follow the steps below:

Click on the Update Campaign button on your Dashboard.
Go to the 'Launch" tab.
Enable the AI Automation toggle in the “Launch” tab.
Set a maximum daily budget, this the most the AI can increase your daily budget to.
Click on the "Update My Ads" button. AI will now check your ads every ads, evaluate their performance, then take an appropriate action.

Any action AI performs on your ads is recorded in the AI log.

To view the AI log, click on the “View Log” on your Dashboard.

Disabling AI

If you wish to disable AI from taking further actions on your ads:

Go to your Dashboard.
Disable the Automation toggle.

AI will no longer optimize your advertising budget.

Question 6

How to Launch an Ad Funnel on Facebook and Instagram

Accepted Answer

After successfully installing the app (Install tab) and connecting your Meta Business Manager (Connect tab), the next step is launching a full advertising funnel on Facebook and Instagram (Create tab).

1. Select Products to Promote in Facebook and Instagram Ads

Click on the Select Products to Promote button.

Select Products to Promote

Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store.

|| Selecting a Default Product Category is required for submitting your products to Meta. So even if you don't plan on promoting all products, you must select a Default Product Category.

Select a Default Product Category

If you want to promote specific products or a specific collection, click on the Only some tags tab.

Only some tags

If you want to promote all the products in your store, you can go ahead and click on the Save button. If you want to promote specific products, continue reading.

Choose the tags associated with the products you want to promote.

Select Tags

|| Easy Ads for Facebook uses product tags in order to pull

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