Choosing between a single image/video and a carousel

When creating an ad, the first step is selecting the ad format.

Single image or video

One image or one video as your ad creative. Best for simple, focused ads.

Carousel

Multiple images or videos that people can swipe through. Best for showing multiple products or telling a story.

How to select

1. In the Ad Library, click Create Ad

2. In the Setup step, choose Single image/video or Carousel

3. Continue to the Creative step

Next steps

• Creating a single image ad
• Creating a single video ad
• Creating a carousel ad

Updated on: 10/12/2025