Complete TikTok Ads Manager Guide
Before running ads on TikTok, it's essential to properly set up your TikTok Ads Manager.
TikTok Ads Manager is a powerful platform that allows businesses to create, manage, and analyze their ad campaigns.
Here’s a step-by-step guide to help you set up your TikTok Ads Manager and other assets you need:
This guide provides all the information you need to correctly set up your Ads Manager to run ads on TikTok.
On a related note, if everything is already set up on TikTok, make sure you have admin access to all the assets you plan to use.
Here’s what we’ll cover in this guide:
Creating a TikTok Ad Account
Creating a TikTok Identity
Creating a TikTok Pixel
Let's get started! 💪
To create an Ad Account, you need to sign up for TikTok Ads Manager. TikTok Ads Manager is an advertising platform that allows businesses and individuals to create, manage, and optimize ad campaigns on TikTok.
Go to https://ads.tiktok.com/i18n/signup/
Enter your basic information.
Verify your account via email or SMS.
Once your account is verified, enter your payment details. You can choose from several payment methods, such as credit/debit cards or PayPal.
To create a TikTok identity, which usually refers to setting up a TikTok profile for your personal or business brand, follow these steps:
Go to https://www.tiktok.com/signup
Select a unique username that reflects your brand or identity. You can change it later if needed.
Set up your profile.
Add a profile picture or logo that represents you or your brand.
Add a bio: Write a short, catchy bio that describes who you are or what your business does.
Add links: You can also include links to your other social media or website.
Switch to a Business or Creator Account (Optional).
On your TikTok profile, go to "Settings and Privacy" (in the top right corner of your profile page).
Tap "Manage Account" and select "Switch to Business Account."
A business account allows you to access analytics, add a website link, and run ads.
Your username will be part of your TikTok identity, so choose one that is memorable and aligns with your personal or business branding.
Sign in to your TikTok Ads Manager https://ads.tiktok.com/i18n/home.
Navigate to the Events section.
Once logged in, go to the dashboard and click on the “Assets” tab at the top.
From the drop-down menu, select “Events,” then click on “Web Events.”
Create a new Pixel.
Under the Web Events section, click “Create Pixel.”
Enter a name for your TikTok Pixel, something that reflects the website or campaign you’ll be using it for.
Select the Pixel installation method.
Partner Integration (for platforms like Shopify, WordPress, etc.):
Choose this option if you're using a platform that has a direct integration with TikTok.
Follow the specific instructions for that platform to link your TikTok Pixel to your website.
Well done! 🎉 You are all set up and ready to launch your Easy Ads campaign. 🥳
If you have further questions or need clarifications, you may reach out to us anytime through the app live chat.
TikTok Ads Manager is a powerful platform that allows businesses to create, manage, and analyze their ad campaigns.
Here’s a step-by-step guide to help you set up your TikTok Ads Manager and other assets you need:
This guide provides all the information you need to correctly set up your Ads Manager to run ads on TikTok.
On a related note, if everything is already set up on TikTok, make sure you have admin access to all the assets you plan to use.
Here’s what we’ll cover in this guide:
Creating a TikTok Ad Account
Creating a TikTok Identity
Creating a TikTok Pixel
Let's get started! 💪
1. Creating a TikTok Ad Account
To create an Ad Account, you need to sign up for TikTok Ads Manager. TikTok Ads Manager is an advertising platform that allows businesses and individuals to create, manage, and optimize ad campaigns on TikTok.
Go to https://ads.tiktok.com/i18n/signup/
Enter your basic information.
Verify your account via email or SMS.
Once your account is verified, enter your payment details. You can choose from several payment methods, such as credit/debit cards or PayPal.
2. Creating a TikTok Identity
To create a TikTok identity, which usually refers to setting up a TikTok profile for your personal or business brand, follow these steps:
Go to https://www.tiktok.com/signup
Select a unique username that reflects your brand or identity. You can change it later if needed.
Set up your profile.
Add a profile picture or logo that represents you or your brand.
Add a bio: Write a short, catchy bio that describes who you are or what your business does.
Add links: You can also include links to your other social media or website.
Switch to a Business or Creator Account (Optional).
On your TikTok profile, go to "Settings and Privacy" (in the top right corner of your profile page).
Tap "Manage Account" and select "Switch to Business Account."
A business account allows you to access analytics, add a website link, and run ads.
Your username will be part of your TikTok identity, so choose one that is memorable and aligns with your personal or business branding.
3. Creating a TikTok Pixel
Sign in to your TikTok Ads Manager https://ads.tiktok.com/i18n/home.
Navigate to the Events section.
Once logged in, go to the dashboard and click on the “Assets” tab at the top.
From the drop-down menu, select “Events,” then click on “Web Events.”
Create a new Pixel.
Under the Web Events section, click “Create Pixel.”
Enter a name for your TikTok Pixel, something that reflects the website or campaign you’ll be using it for.
Select the Pixel installation method.
Partner Integration (for platforms like Shopify, WordPress, etc.):
Choose this option if you're using a platform that has a direct integration with TikTok.
Follow the specific instructions for that platform to link your TikTok Pixel to your website.
Well done! 🎉 You are all set up and ready to launch your Easy Ads campaign. 🥳
If you have further questions or need clarifications, you may reach out to us anytime through the app live chat.
Updated on: 14/10/2024
Thank you!