Dashboard vs Analyze: What's the difference?

Both Dashboard and Analyze show ad performance data, but they serve different purposes.

Dashboard

• Shows all your campaigns, ad sets, and ads in one view
• Works like a mini ads manager
• Best for day-to-day monitoring and quick actions
• Displays data from one platform at a time (Meta or TikTok)

Analyze

• Let's you build custom reports
• Can focus on all campaigns or specific campaigns, ad sets, or ads
• Best for deeper analysis and comparing performance over time
• Useful for creating reports to save and revisit

When to use each

Use the Dashboard when you want to check on your ads, pause or edit campaigns, or apply automation rules.

Use Analyze when you want to dig into specific data, compare performance, or build a report.

Next steps

• What is the Dashboard?
• What is the Analyze feature?

Updated on: 10/12/2025