What is Watchify?

Watchify is a powerful first-party tracking solution designed specifically for Shopify merchants who want to maximize their advertising effectiveness. With iOS tracking restrictions, ad blockers, and cookieless browsers. Watchify ensures your ad platforms receive accurate attribution data so you can optimize based on real data and decrease your cost per result.

Key Benefits for Store Owners

Accurate Revenue Attribution

Track all sales and revenue back to the exact ad and ad platform that generated them. This precise attribution allows you to make confident decisions about which ads to scale and where to invest your advertising dollars. Watchify eliminates overattribution of conversions, especially if you have multiple pixels or datasets.

Enhanced Return on Ad Spend (ROAS)

Watchify helps you identify and scale your highest-performing ads, potentially increasing your Return on Ad Spend by up to 50% within just one week. By providing accurate attribution data, you'll know exactly where to allocate your budget for maximum returns.

Resilience Against Tracking Challenges

Overcome the obstacles posed by ad blockers, iOS14+ restrictions, and declining accuracy in AI modeling. While standard tracking methods might capture only about 40% of your customer interactions, Watchify's Data Enrichment Engine boosts this to nearly 100%.

Main Features of Watchify

First-Party Tracking

Utilizes first-party data collection methods to ensure precise tracking of customer interactions, effectively bypassing issues related to third-party cookies and ad blockers.

Data Enrichment Engine: Ad Boost

Ad Boost enhances tracking accuracy from approximately 40% to nearly 100%, even in environments affected by iOS14+ updates and various ad blockers, ensuring you capture virtually all customer interactions.

Seamless Integration with Ad Platforms

Supports direct connections with major advertising platforms, including:
Facebook
Instagram
Google Ads
Snapchat
TikTok

This integration allows for effortless data synchronization between your Shopify store and your advertising accounts.

Automated Event Capture

Automatically tracks key customer events, including:
Page views
Store visits
Product views
Add to carts
Checkouts
Purchases
Completed sales
Revenue amounts

All this happens without requiring manual coding.

No Additional Dashboards Required

Pushes accurate data directly to your existing ad manager interfaces, eliminating the need for extra dashboards and enabling platform algorithms to optimize your campaigns more effectively.

User-Friendly Setup

Offers a quick, no-code integration process with your Shopify store, allowing you to connect your store and ad channels in under two minutes.

24/7 Live Support

We provide exceptional around-the-clock support to assist with any tracking or integration issues you might encounter.

Getting Started with Watchify

Install the Watchify app from the Shopify App Store: How to Install Watchify on Your Shopify Store
Connect your advertising accounts (Facebook, Google, etc.)
Let Watchify's system begin tracking and enriching your customer data
Watch as more accurate data flows into your ad platforms
Make more informed optimization decisions on comprehensive attribution data

Next Steps

Now that you understand what Watchify can do for your business, check out our article on How to Open the Watchify App from Your Shopify Store to access your dashboard and start improving your ad performance today.

Need assistance? Our 24/7 support team is ready to help you get the most out of Watchify at any time.

Updated on: 02/05/2025