How Scalify works

Scalify is flexible. You can start with any feature depending on what you need to do.

There is no fixed sequence. Some users start by creating ads, others jump straight to launching campaigns with assets they already have.

The five features

Each feature handles a different part of running ads:

• Create builds ad copy and visuals before launching
• Launch sets up and publishes campaigns on Meta and TikTok
• Analyze reviews performance data across platforms
• Automate sets rules that manage your campaigns automatically
• Scale increases ad spend on profitable campaigns using scaling rules or preset templates

You can use them in any order. For example:

• Launch a campaign first, then set up automation rules later
• Analyze existing campaigns, then create new ads based on what performed well
• Scale a campaign that is already running without touching the other features

Launch builder

The Launch builder is where you set up campaigns visually.

Instead of creating campaigns one by one in each platform, you build your entire advertising flow in one view. You can:

• Launch campaigns on Meta and TikTok at the same time
• Set up retargeting sequences (for example: show ad A, then show ad B to people who clicked)
• See how your campaigns connect to each other

This helps you view your advertising efforts as a whole instead of managing scattered campaigns across platforms.

Next steps

• What is the Create feature?
• What is the Launch feature?
• What is the Analyze feature?
• What is the Automate feature?
• What is the Scale feature?

Updated on: 10/12/2025