How the campaign builder works

The campaign builder is a visual editor where you map out your ad campaigns.

You see your campaigns, ad sets, and ads connected in a flow. This helps you understand how your ads work together.

Structure

The builder follows this hierarchy:

• Campaign is at the top (includes objective and platform)
• Ad Set sits below (includes budget, targeting, audience)
• Ads sit at the bottom (the creative people see)

You can add multiple ad sets to one campaign, and multiple ads to one ad set.

Cross-platform

You can add campaigns from different platforms (Meta and TikTok) in the same builder. This lets you see your entire advertising strategy in one view.

Saving your work

• Save draft saves your progress without launching
• Save as template saves the structure to reuse later
• Launch publishes your campaigns

Next steps

• Creating your first campaign
• Building a cross-platform campaign

Updated on: 10/12/2025