How to Connect a TikTok Identity in Easy Ads for TikTok?

First off, you need to pick which TikTok “identity” you want to use. TikTok has two options:

Option one: You can use your regular TikTok profile as your TikTok identity. Basically, you utilize your existing profile as your ad identity. 

Option two: You can create a “custom identity.” This is where you build a whole new face for your ads. 

Alright, now that you understand the difference between the two types, here’s how you can connect each TikTok identity to Easy Ads.

How to Connect Your TikTok Profile Identity?

To use your TikTok profile as your TikTok identity, you need to connect your TikTok profile to Easy Ads. Here is how to do that: 

1. Open your TikTok account in an empty tab.
2. Flip back to Easy Ads for TikTok.
3. Smash that “Connect TikTok Account” button.
4. Follow the steps to authorize the connection.

Boom, done. Your TikTok profile is now your ad identity. This is perfect if you wanna keep things consistent. 

How to Connect Your Custom Identity?

If you prefer to create a new custom identity and connect it to your ads, here is how: 

1. Open up Easy Ads for TikTok.
2. Click “Connect TikTok Account.”
3. Hit up “Create Identity.”
4. Slap in a name and upload an image that screams your business. 

Save it, and your shiny new custom identity pops up, ready to be used in your campaign.

A Common Question About TikTok Identity:

Sometimes TikTok restricts your identity. This can mean one of these two cases:

Case 1: Your identity name or image doesn’t comply with the TikTok’s advertising rules.

Case 2: You don’t have full permission to use your TikTok account for ads.

To fix it:

1. Read the TikTok’s Advertising Policies and ensure your name, image, and content comply with their guidelines. 
2. Open your TikTok Business Center, look for "Accounts", and examine your Ad Account status. It needs to be “active” and you need “full control”. 

Still stuck?

Don’t suffer in silence—hit up support:

• Check the Help Center for guides and FAQs.
• Connect with our team via our website.

And that’s it. Go forth and conquer TikTok ads.

Updated on: 08/10/2025