How to Connect My TikTok Pixel in Easy Ads for TikTok?

The TikTok pixel is a piece of code that allows you to track the performance of your ads. It is a key element. Therefore, you can't create TikTok ads without connecting it.

This guide will help you do that by following three steps.

Step 1: Claim Full Control of the Pixel

The first action you should take after creating your TikTok pixel is to claim full control of it. This ensures you can use it in your ads. Even if you made the pixel, you still need to claim ownership of it.

Here is how to do that:

1. Open your TikTok Business Center.
2. From the left menu, click Assets.
3. Select the pixel you want to use.
4. Click Link Accounts, choose your TikTok account, and click Done.
5. Go to Members, click Add Members, select your name, and enable all permissions.

Now, you've full control of your pixel. You can jump to the second step. 😁

Step 2: Install the Pixel in Your Store

After having all the needed permissions to use the pixel, you need to install it in your store. To install your pixel in your store, follow these steps:

1. Access TikTok Events Manager. You can do that by opening your TikTok Ads Manager, clicking on "Tools", and going to "Events."

2. Connect the data source. On the sidebar, you should click on “Connect Data Source”. Then, select “Web” to connect your website, and enter your website URL.

3. Choose an integration method. Start by selecting the "Partner Integration" and pick your website platform (e.g., Shopify, WooCommerce). Then you only need to follow the platform-specific steps provided by TikTok.

If you're still not sure if your pixel is installed in your store, you can find more details here: How to Set Up TikTok Pixel on Your Website

Congratulations 🎉, you have finished the most important steps. You've full control to use your pixel and you've installed it in your store.

Now, the final step is where you connect the pixel to your Easy Ads.

Step 3: Connect the Pixel to Easy Ads for TikTok

To connect your pixel to Eaasy Ads:

1. Install Easy Ads for TikTok through the Shopify app store.
2. Connect your TikTok account.

Since you have full control over of the pixel, it should automatically be added once you link your TikTok account to Easy Ads.

If you connected your TikTok account, yet can't see your pixel. You can check this article: I can’t See/Select My TikTok Pixel

Do you Still Need help? 

No worries! Contact our support team at support@easyadsapp.com. We'd love to help!

Updated on: 17/10/2025