Articles on: TikTok Ads for Shopify

How to Create a TikTok Ads Manager Account in 2025: Complete Setup Guide

The influence of TikTok on digital marketing is inarguable. Since its dawn, the platform has achieved significant milestones, including a fast increase in popularity and outstanding engagement rates.


The platform's engaging, interactive, and distinctive features have acquired a faithful community that is difficult for brands to overlook. Instead, by utilizing TikTok’s paid advertising, businesses interact with this highly engaged audience and unlock new growth opportunities.


To initiate the TikTok advertising program, advertisers must have a TikTok ads manager. If you don't have one, don't worry! 😎


In this course, you'll help you create one and utilize it to create your first TikTok ads. You'll learn:


  1. How to Create a TikTok Ads Manager?
  2. How to Make TikTok Ads?


Before we start, you need to have:


  • An email address. 
  • A credit/debit card or bank details for billing. 
  • A phone for two-factor authentication.
  • Access to your website to add the TikTok Pixel.
  • A TikTok Business Center.


You don't have a Business center, we've got you. Here is a small guide to create one:


  1. Log in to your TikTok for Business account by visiting: Business Center website.
  2. Select your business type: Either advertiser or agency.
  3. Enter all the information required, such as your country and the name of your business.
  4. Click Create.


Make sure that your company name and Business Center name match. Also, ensure the time zone and currency are correct. This information is key, and you can't change it once the business center is created.


You can't finish the process of creating your ads manager and your ads without adding these items. Therefore, preparing them upfront will clear the path for you.


When you're done, let's create your ads manager.


How to Create a TikTok Ads Manager?


The Ads Manager is one of the key accounts. It allows you to create, manage, and optimize your ads. Therefore, you can't launch TikTok ads without it.


You need to follow these steps to create your ads manager:


  1. Log in to: business.tiktok.com. This is your business center you created above.
  2. Click on "Accounts" in the sidebar menu.
  3. Click on "Add Advertiser account": the advertiser account here is another name used to refer to the Ads Manager.
  4. Select "Create New" and add all the information required.
  5. When you're finished, click Go to Ads Manager.


Great job! TikTok will review your account. All you need to do now is wait 24 hours so TikTok can review your ads manager and approve it.


If you want to checl the status of your account, you need to go to "Accounts" section in your business center.


Only after it's approved, you can go ahead and create your ads using your new TikTok ad manager.


How to Make TikTok Ads?


Congratulations on creating your first TikTok ads manager. Now, we can create TikTok ads.


Here is how to create TikTok ads using your accounts and Easy Ads for TikTok:


  1. Install Easy Ads for TikTok:


The first step to create your ads is to download Easy Ads on your store. You can find it on the Shopify App Store here: Easy Ads for TikTok. Once installed, you can start your 10-day free trial.


The free trial lets you create TikTok ads and test the effectiveness of the Easy Ads for TikTok app with no commitment.


  1. Connect Your TikTok Accounts:


After starting your free trial, you'll automatically move to the second step. Here, you need to link your TikTok Profile, Ad Account (Ads Manager), Identity, and Pixel to Easy Ads for TikTok. This connection allows you to create powerful TikTok ads which you fully control.


When you connect them all, please click on "Next", to move to the third step.


  1. Preview Your Ads:


In this step, you can preview your ads like a customer. Also, you'll be able to customize your ad copy and choose your top products. Then, click on " Next" to move to the final step.


  1. Set Targeting & Budget:


You're on the last step before launching your ads; here, you need to set your targeting and budget. Starting with which locations you want to reach and ending with how much budget you want to use.


To proceed, simply scroll down and select “Launch Ads.”


This action will finalize the setup of your TikTok advertisements.


For further information, please consult the following article: How to Create TikTok Ads in Easy Ads for TikTok?


You can also contact us here: support@easyadsapp.com. We would love to help you in any step of the way.

Updated on: 15/10/2025

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