How to Create a TikTok Ads Manager Account in 2025: Complete Setup Guide

The influence of TikTok on digital marketing is inarguable. Since its dawn, the platform has achieved significant milestones, including a fast increase in popularity and outstanding engagement rates.

The platform's engaging and exceptional features have acquired a faithful community that brands shouldn't overlook. Instead, they've now access to this massive audience and to new growth opportunities through TikTok ads.

To initiate the TikTok advertising program, advertisers must have a TikTok ads manager. If you don't have one, don't worry! 😎

In this course, you'll learn:

1. How to Create a TikTok Ad Manager?
2. How to Make TikTok Ads?

But, before we start, you need to have:

• An email address. 
• A credit/debit card or bank details for billing. 
• A phone for two-factor authentication.
• Access to your website to add the TikTok Pixel.
• A TikTok Business Center.

You don't have a Business center, we've got you. Here is a small guide to create one:

1. Log in to your TikTok for Business account by visiting: Business Center website.
2. Select your business type: Either advertiser or agency.
3. Enter all the information required, such as your country and the name of your business.
4. Create.

You can't finish the process of creating your ads manager and your ads without adding these items. Therefore, preparing them upfront will clear the path for you.

When you're done, let's create your ads manager.

How to Create a TikTok Ad Manager?

The Ad Manager is one of the key accounts. It allows you to create, manage, and optimize your ads. Therefore, you can't launch TikTok ads without it.

You need to follow these steps to create your ad manager:

1. Log in to: business.tiktok.com. This is your business center you created above.
2. Click on "Accounts" in the sidebar menu.
3. Click on "Add Advertiser account": the advertiser account here is another name used to refer to the Ads Manager.
4. Select "Create New" and add all the information required.
5. When you're finished, click Go to Ad Manager.

Great job! TikTok will review your account. All you need to do now is wait 24 hours so TikTok finish the review process and approve you advertising account.

Only after it's approved, you'll go ahead and create your ads using your new TikTok ad manager.

How to Make TikTok Ads?

Congratulations on creating your first TikTok ad manager. Now, let's set up your ads.

Here is how to create TikTok ads using your accounts and Easy Ads for TikTok:

1. Install Easy Ads for TikTok:

The first step to create your ads is to download Easy Ads on your store. You'll find it on the Shopify App Store here: Easy Ads for TikTok.

Once installed, you'll start your 10-day free trial.

The free trial allows you to create ads and test the effectiveness of the app with no commitment.

2. Connect Your TikTok Accounts:

After starting your free trial, you'll automatically move to the second step.

Here, you need to link your TikTok Profile, Ad Account (Ad Manager), Identity, and Pixel to Easy Ads.

When you connect your TikTok assets, please click on "Next", to move to the third step.

3. Preview Your Ads:

In this step, you'll preview your ads like a customer. Also, you'll be able to customize your ad copy and choose your products.

Then, click on " Next" to move to the final step.

4. Set Targeting & Budget:

You're on the last step before launching your ads; here, you need to set your targeting and budget. Starting with which locations you want to reach and ending with how much budget you want to use.

To launch your ads, simply scroll down and click “Launch Ads.”

This action will finalize the setup of your TikTok advertisements.

For further information, please consult the following article: How to Create TikTok Ads in Easy Ads for TikTok?

You can also contact us here: support@easyadsapp.com. We would love to help you in any step of the way.

Updated on: 17/10/2025