How to Create a TikTok Pixel?
A pixel is one of the most important things you need to run ads on TikTok. Actually, you can't launch ads without a pixel.
You'll use the pixel to see how your TikTok ads are performing. It tracks what people do after they click on your ad.
For instance, you'll utilize the pixel to find out how many people saw your products, added them to their cart, bought them, and so on.
To create a pixel, just follow these simple steps:
- Log in to your TikTok Business Manager here: business.tiktok.com.
- In the left-hand menu, click “Assets” and select “Pixels.”
- Click “Add Pixel.”
- Select “Create a New Pixel.”
- Enter your store’s domain.
- Choose your preferred installation method:
Method 1: You install your TikTok pixel manually. To do that, select manual integration.
Then, add the name of your pixel, and TikTok will provide you with a specific code. You need to copy this code and paste it into the header section of your website.
This will allow you to create your pixel and install it in your store at the same time.
Method 2: Pick the second method if you want an easier option. You can install your pixel in your store with the "Partner Integration".
It means that you only need to seelct the integration that suits your website, and follow the required steps.
For example, if you've a Shopify store, use the Shopify integration to finish the process of creating your pixel and installing it in your store.
Read this article to learn step-by-step how to install your pixel in your store: How to Set Up TikTok Pixel on Your Website
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Updated on: 17/10/2025
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