How to Create a TikTok Pixel?
A pixel is one of the key assets that you need to run TikTok ads. The pixel allows you to track your TikTok ad performance. It helps you see the actions the customers are taking after clicking on your ad.
For example, thanks to the pixel, you can collect how many people saw your products, added a product to cart, completed a purchase, and so on.
To create a pixel, follow this simple step-by-step guide:
Step 1: Access Your TikTok Business Manager
In this step, you'll locate where you can manage your TikTok accounts:
- Go to business.tiktok.com and log in to your TikTok Business Manager.
- In the left-hand menu, click “Assets” and select “Pixels.”
Here, TikTok lets you create and manage all your website pixels in one place.
Step 2: Create a New Pixel
Now that you have opened your TikTok business manager, here is how to finish creating your pixel:
- Click “Add Pixel.”
- Select “Create a New Pixel.”
- Enter your store’s domain.
- Choose your preferred installation method:
Method 1: You can install your TikTok pixel manually. To do that, select manual integration. Then, add the name of your pixel, and TikTok will provide you with a specific code. You need to copy this code and paste it into the header section of your website.
This will allow you to create your pixel and install it in your store at the same time.
Method 2: If you want to use an easier option, you can select the second method. You can go with the Partner Integration. This means that you can select an integration that suits your website.
For example, if you have a Shopify store, you can use the Shopify integration to finish the process of creating your pixel and installing it.
To find out how to install your pixel, check this article: How to Set Up TikTok Pixel on Your Website
That's it 😎 By following these steps, you can create your TikTok pixel and install it in your store.
Do you Still Need help?
No worries! You can contact our support team at support@easyadsapp.com. We would love to help!
Updated on: 09/10/2025
Thank you!