How to Set Up TikTok Pixel on Your Website
TikTok for Business provides tools that enable businesses to share marketing data with TikTok for tracking and analyzing ad performance. These data connections can be established for websites through TikTok Pixel or by integrating the Events API.
Here are the steps to help set up TikTok Pixel on your website:
Log in to TikTok Ads Manager https://ads.tiktok.com/i18n/home and go to Tools.
Click Events to enter TikTok Events Manager.
![Click on "Tools" and select "Events."] (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d3_9s2tv8.png)
On your Events Manager, go to the sidebar and click on Connect data source.
Select Web to connect your website and share events
Input your URL and click on Next.
Note: Please make sure that the correct store is logged in on your browser, as the next steps will redirect you to the current store on your browser. If this is incorrect, a different account will be connected and may cause incorrect data collection.
Select "Partner Integration" and click Next.
You can choose an integration partner below based on your website and click "Next".
TikTok will provide specific steps that you can follow on how you can integrate the Pixel based on your website
For example: I'll choose Shopify website for Partner Integration
A new page will pop up containing the guide on how you can connect TikTok to your specific website (Shopify, WooCommerce, etc.).
Read and follow the steps on your screen and click on the button below to get started.
![A new page will pop up containing the guide on how you can connect TikTok to your specific website.] (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d10_bv117h.png)
Note: The following instructions are for demonstration purposes only.
If your store is on Shopify, you may follow the steps below. If not, kindly follow the steps given by TikTok on your screen.
After you click on Get Started, you will be redirected to a new tab where you can install or open the TikTok app on your website.
In my case, it's already installed, so I'll click Open.
Click on Set up Now.
Click on Connect.
Check if the account is correct and hit ''Connect" again. (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d14_40nv1q.png)
Connect the correct Business Account, Ads Manager, and Pixel that you're using in ads.
For data sharing, you can choose Maximum to optimize ad performance.
Note: The name shown below is for demo purposes only. You should select the name of the business account you created.
Click on Confirm to save.
Click on Finish Setup and you're done! The TikTok Pixel is now set up on your website.
If you're having difficulty setting up your TikTok Pixel, please don't hesitate to reach out via the live chat on this page to get help.
Here are the steps to help set up TikTok Pixel on your website:
Log in to TikTok Ads Manager https://ads.tiktok.com/i18n/home and go to Tools.
Click Events to enter TikTok Events Manager.
![Click on "Tools" and select "Events."] (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d3_9s2tv8.png)
On your Events Manager, go to the sidebar and click on Connect data source.
Select Web to connect your website and share events
Input your URL and click on Next.
Note: Please make sure that the correct store is logged in on your browser, as the next steps will redirect you to the current store on your browser. If this is incorrect, a different account will be connected and may cause incorrect data collection.
Select "Partner Integration" and click Next.
You can choose an integration partner below based on your website and click "Next".
TikTok will provide specific steps that you can follow on how you can integrate the Pixel based on your website
For example: I'll choose Shopify website for Partner Integration
A new page will pop up containing the guide on how you can connect TikTok to your specific website (Shopify, WooCommerce, etc.).
Read and follow the steps on your screen and click on the button below to get started.
![A new page will pop up containing the guide on how you can connect TikTok to your specific website.] (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d10_bv117h.png)
Note: The following instructions are for demonstration purposes only.
If your store is on Shopify, you may follow the steps below. If not, kindly follow the steps given by TikTok on your screen.
After you click on Get Started, you will be redirected to a new tab where you can install or open the TikTok app on your website.
In my case, it's already installed, so I'll click Open.
Click on Set up Now.
Click on Connect.
Check if the account is correct and hit ''Connect" again. (https://storage.crisp.chat/users/helpdesk/website/53827a7d9cafd400/d14_40nv1q.png)
Connect the correct Business Account, Ads Manager, and Pixel that you're using in ads.
For data sharing, you can choose Maximum to optimize ad performance.
Note: The name shown below is for demo purposes only. You should select the name of the business account you created.
Click on Confirm to save.
Click on Finish Setup and you're done! The TikTok Pixel is now set up on your website.
If you're having difficulty setting up your TikTok Pixel, please don't hesitate to reach out via the live chat on this page to get help.
Updated on: 14/10/2024
Thank you!