Using the Easy Ads for TikTok dashboard to analyze your funnel performance is essential, as it provides the insights necessary to optimize your advertising strategy.

The dashboard highlights key metrics to help you assess your ad performance and make informed, data-driven decisions.

Easy Ads for TikTok displays data collected on ads by your TikTok Pixel.

You can view the overall performance of your advertising funnel and track the performance of each stage on one page.

You can also view your data for specific date ranges, such as the last 7 days, 14 days, or 30 days.

At the top section, you'll find 4 key metrics that allow you to assess the performance of your advertising funnel in terms of engagement and conversions:

Revenue: this represents the total amount of money generated through your advertising funnel.
Ad Spend: This indicates the total amount your advertising funnel has spent to date.
ROAS (Return on Ad Spend): The revenue generated for each dollar invested in advertising.

Campaign:

This card displays:

The current state of your advertising campaign (active or inactive).
The daily budget allocated for the campaign.
Campaign settings to edit the advertising campaign.

Automation Card:

This card displays:

The current status of your AI ad optimization (active or inactive).
The most recent action taken on your ads and the time it was executed.
It also gives you the option to access the AI automation log, allowing you to view the full list of actions the AI has taken on your ads.

In each funnel stage card, you'll see that Easy Ads for Facebook highlights the key metrics at the top, with the option to view additional performance metrics by clicking the "View more" button.

Advertising Spend: This indicates the amount of your funnel ad budget that has been allocated to this particular stage.
Impressions: This represents the total number of impressions generated by ads in this particular stage.
Clicks: This indicates the total number of clicks received by ads in this stage.
Generated Revenue: This is the total amount of money generated by this funnel stage.

Metrics that assess the actual impact of your ads:

Video Views: The total number of times products were viewed during this funnel stage.
Add to Carts: The total number of times the Add To Cart (ATC) event was triggered as a result of ads in this stage.
Initiated Checkouts: The total number of times the Initiate Checkout (IC) event was triggered as a result of ads in this stage.
Total Orders: The overall number of orders placed as a result of ads in this funnel stage.

Engagement metrics that gauge how effectively your ads resonate with your target audience:

Reactions: The total number of likes received by ads in this funnel stage.
Comments: The total number of comments received by ads in this funnel stage.
Saves: The total number of times ads in this funnel stage were saved.
Shares: The total number of times ads in this funnel stage were forwarded or shared.

Cost metrics that detail the costs associated with achieving results

Cost per Purchase: The total amount incurred to acquire a purchase.
Cost per Click: The total cost required to generate a single click.
Click-Through Rate: The total number of clicks received by ads in this funnel stage divided by the number of times they were displayed.
ROAS (Return on Ad Spend): The revenue generated for each dollar invested in advertising.

If you have any questions, please don't hesitate to reach out to us via the live chat option on the app.

Updated on: 14/10/2024