Mapping out a full funnel

The Launch builder lets you create a complete advertising funnel in one view.

What a funnel looks like

A typical funnel has stages:

1. Cold traffic targets new audiences who have not seen your brand
2. Retargeting targets people who engaged with your ads or visited your site
3. Conversion targets people who are ready to buy

How to build a funnel

1. Create a campaign and select Discover new audiences for cold traffic

2. Add an ad set with broad targeting

3. Below it, add a Retargeting block to target people who engaged

4. Set up the retargeting ad set and ads

5. Continue adding stages as needed

The builder shows the flow visually so you can see how people move through your funnel.

Related articles

• How the campaign builder works
• Building a cross-platform campaign

Updated on: 10/12/2025