Selecting Meta or TikTok for your ad

When creating an ad, you select which platform the ad is for.

How to select

1. In the Ad Library, click Create Ad

2. Complete the Setup step

3. In the Creative step, click Meta or TikTok

Why it matters

Each platform has different ad formats and requirements. Selecting the platform ensures your ad preview and settings match where the ad will run.

Next steps

• Creating a single image ad
• Creating a carousel ad

Updated on: 10/12/2025