TikTok Ads Guide: Transform Your Store into a Sales machine in 2024
Setting up your TikTok Ads Manager properly is essential before starting TikTok ads.
Advertisers need TikTok Ads Manager to create, manage, and optimize their ads. This course offers a thorough setup process for your TikTok Ads Manager and other necessary tools.
Don't worry if you lack these assets. In this course, we'll discuss:
- Setting Up a TikTok Ad Manager
- Creating a TikTok Identity
- Installing a TikTok Pixel
Note: If you already have a TikTok setup, make sure you have Admin access to all of the resources we'll be covering in this course.
Let’s dive in! 💪
To start, you’ll need to create a TikTok Ad Manager:
Visit TikTok Ads Manager and sign up.
Enter your basic information.
Verify your account via email or SMS.
Once verified, add payment details, choosing from options like credit/debit cards or PayPal.
Setting up a TikTok identity is vital for your brand and your advertising strategy. Here is how to create yours:
Go to TikTok Signup .
Select a unique, brand-aligned username.
Set up your profile:
- Add a profile picture or logo.
- Write a catchy bio describing your brand or business.
- Add links to other social media accounts or your website.
Switch to a Business or Creator Account for access to analytics and ad tools: Optional
- Go to "Settings and Privacy" in your profile.
- Select "Manage Account," then "Switch to Business Account."
Choose a memorable username that reflects your brand!
A TikTok Pixel helps track and optimize campaign performance on your website. Here’s how to set it up:
Log in to TikTok Ads Manager .
Go to “Assets” > “Events” > “Web Events.”
Click “Create Pixel.”
Name your Pixel to reflect the website or campaign it will support.
Choose an installation method:
- Partner Integration (for platforms like Shopify or WordPress): Follow the specific instructions to link your Pixel to your website.
With your TikTok assets ready, it’s time to set up a successful advertising funnel on TikTok using Easy Ads. This process works well for both eCommerce and lead generation goals, helping turn new audiences into loyal customers.
Install the Easy Ads app on TikTok app store and start a free trial.
Choose your ads manager, TikTok identity, and Pixel.
Select a conversion objective, such as “shopping.”
Easy Ads offers a library of high-performing video creatives. To access:
- Click “Add Video Creative” and search by theme (e.g., “Valentine”).
- You can also upload your custom videos.
Choose a video creative, customize it with text, and preview it. This awareness stage introduces your business to new users.
For the next stage, focus on users who have already shown interest. Re-enter your website URL and consider changing the video to keep their attention. This step greatly increases your chances of converting warm leads.
In the final stage, retarget users who have already converted by making a purchase or signing up as a lead. You may exclude recent purchasers (e.g., within the last 14 days) to avoid overwhelming them.
Once you’ve set up your creatives and targeting, launch your campaign. Easy Ads provides targeting options like age, gender, and interests. Set your budget according to recommendations, and enable automation for ongoing ad optimization.
After launching, monitor performance via the Easy Ads dashboard, where you can track metrics like revenue and effectiveness at each stage. For additional support, reach out to Easy Ads’ live chat or visit easyadsapp.com .
Setting up a well-structured TikTok advertising funnel with Easy Ads helps streamline your marketing efforts and convert new users into loyal customers. With access to high-quality creative resources and an intuitive interface, TikTok advertising can significantly boost engagement and growth for your brand.
For any questions, feel free to reach out via the in-app chat.
Advertisers need TikTok Ads Manager to create, manage, and optimize their ads. This course offers a thorough setup process for your TikTok Ads Manager and other necessary tools.
Don't worry if you lack these assets. In this course, we'll discuss:
- Setting Up a TikTok Ad Manager
- Creating a TikTok Identity
- Installing a TikTok Pixel
Note: If you already have a TikTok setup, make sure you have Admin access to all of the resources we'll be covering in this course.
Let’s dive in! 💪
1. Setting Up a TikTok Ad Manager
To start, you’ll need to create a TikTok Ad Manager:
Visit TikTok Ads Manager and sign up.
Enter your basic information.
Verify your account via email or SMS.
Once verified, add payment details, choosing from options like credit/debit cards or PayPal.
2. Creating a TikTok Identity
Setting up a TikTok identity is vital for your brand and your advertising strategy. Here is how to create yours:
Go to TikTok Signup .
Select a unique, brand-aligned username.
Set up your profile:
- Add a profile picture or logo.
- Write a catchy bio describing your brand or business.
- Add links to other social media accounts or your website.
Switch to a Business or Creator Account for access to analytics and ad tools: Optional
- Go to "Settings and Privacy" in your profile.
- Select "Manage Account," then "Switch to Business Account."
Choose a memorable username that reflects your brand!
3. Setting Up a TikTok Pixel
A TikTok Pixel helps track and optimize campaign performance on your website. Here’s how to set it up:
Log in to TikTok Ads Manager .
Go to “Assets” > “Events” > “Web Events.”
Click “Create Pixel.”
Name your Pixel to reflect the website or campaign it will support.
Choose an installation method:
- Partner Integration (for platforms like Shopify or WordPress): Follow the specific instructions to link your Pixel to your website.
4. Building a High-Converting TikTok Ad Funnel with Easy Ads
Starting a Successful TikTok Advertising Funnel with Powerful Ads
With your TikTok assets ready, it’s time to set up a successful advertising funnel on TikTok using Easy Ads. This process works well for both eCommerce and lead generation goals, helping turn new audiences into loyal customers.
Getting Started with Easy Ads For TikTok
Install the Easy Ads app on TikTok app store and start a free trial.
Choose your ads manager, TikTok identity, and Pixel.
Select a conversion objective, such as “shopping.”
Accessing High-Performing Video Creatives
Easy Ads offers a library of high-performing video creatives. To access:
- Click “Add Video Creative” and search by theme (e.g., “Valentine”).
- You can also upload your custom videos.
Building Brand Awareness
Choose a video creative, customize it with text, and preview it. This awareness stage introduces your business to new users.
Retargeting Interested Users
For the next stage, focus on users who have already shown interest. Re-enter your website URL and consider changing the video to keep their attention. This step greatly increases your chances of converting warm leads.
Enhancing Loyalty with Retargeting
In the final stage, retarget users who have already converted by making a purchase or signing up as a lead. You may exclude recent purchasers (e.g., within the last 14 days) to avoid overwhelming them.
Launching Your Ads
Once you’ve set up your creatives and targeting, launch your campaign. Easy Ads provides targeting options like age, gender, and interests. Set your budget according to recommendations, and enable automation for ongoing ad optimization.
Monitoring Campaign Performance
After launching, monitor performance via the Easy Ads dashboard, where you can track metrics like revenue and effectiveness at each stage. For additional support, reach out to Easy Ads’ live chat or visit easyadsapp.com .
Conclusion
Setting up a well-structured TikTok advertising funnel with Easy Ads helps streamline your marketing efforts and convert new users into loyal customers. With access to high-quality creative resources and an intuitive interface, TikTok advertising can significantly boost engagement and growth for your brand.
For any questions, feel free to reach out via the in-app chat.
Updated on: 07/11/2024
Thank you!