@ Understanding key metrics on the Dashboard
Understanding key metrics on the Dashboard
The Dashboard displays metrics for your campaigns, ad sets, and ads. Here is what the default metrics mean:
Metric | What it measures |
|---|---|
Status | Whether the campaign is active, paused, or off |
Daily Budget | The amount set to spend per day |
Reach | Number of unique people who saw your ad |
Impressions | Total number of times your ad was shown |
Ad Spend | Total amount spent |
Link Clicks | Number of clicks on links in your ad |
CPC (link clicks) | Cost per link click |
CTR (link) | Click-through rate for link clicks |
Clicks | Total number of clicks on your ad |
Customizing metrics
Click the Columns button to add, remove, or reorder metrics. You can also save your setup as a template.
Next steps
- What is the Dashboard?
- Viewing Meta ad performance
Updated on: 10/12/2025
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