Articles on: TikTok Ads for Shopify

What are the TikTok Accounts I need to run TikTok ads?

Recently, TikTok stated that 7 million US businesses are using TikTok ads to promote their products. This huge number of businesses that have integrated TikTok ads into their marketing strategy illustrates the powerful impact of the TikTok paid advertisements.

To run TikTok ads for your own business and experience the potential of these ads, you need 4 main TikTok accounts. These accounts are also called assets, and they help you run TikTok ads effectively.

In this guide, we will help you identify these 4 main TikTok assets, what each one is used for, and how to create each one.

Let's get started 😎

The TikTok accounts you need to have are:

Profile
Business Center
Ads Manager
pixel

What they mean and what they are used for are two primary questions that should be answered before beginning this journey.

Let's start with the first account.

A TikTok Profile

The TikTok profile is the first account you open when signing up to TikTok. Thanks to this account, your business has an official presence on TikTok.

It consists of a name, bio, profile image, and posts. Also, it allows you to build a community of followers that leaves their feedback on your posts.

In ads, your profile serves as your TikTok identity. This means that your ads will run with your TikTok profile's name and image. You can imagine it as your ads’ face.

You can learn more about TikTok identity here: What is a TikTok Identity?

To create a TikTok profile, you can follow this guide: Creating an account.

Once you're done with creating your TikTok profile, let's jump to the second asset.

A TikTok Business Center

The TikTok business center is where you manage all your TikTok assets. In it, you'll be able to see your pixel, catalog, ad account, users, and so forth.

You can imagine it as your control hub. You can add users, edit permissions, create or delete accounts, and more.

You can learn how to create your TikTok business center here: How to set up a TikTok Business Center.

When you have a TikTok business center, you can add your profile there along with your ad manager.

But what is a TikTok ad managr? That's what will be explained next! 😁

A TikTok Ads Manager

This is the core of your advertisement on TikTok. The TikTok ad manager account is where everything happens.

In the TikTok ads manager, you can create your campaigns. Then, you manage them from the same account.

After running ads for a while, you may be questioning what is going on and what you should do next. Don't go anywhere, inside the Ads Manager, you can see the data of your ads. You can analyse this data, and scale your ads with data driven decisions.

To create a TikTok ad account, you can check this article: How to set up a TikTok Ads Manager account.

A TikTok pixel

Now that you learned what a TikTok profile, business center, and ad manager are, let's tackle the final asset, which is a TikTok pixel.

The TikTok Pixel is a small piece of code that you install on your website. It tracks user actions like viewing a product, adding to cart, or making a purchase.

Thanks to this asset, you can collect the data of your ads, optimize their performance, retarget warm audiences, and scale results.

Congratulations on finishing this small course 🎉You have learned all the key TikTok accounts that you need.

For any questions, feel free to reach out via the in-app chat.

Updated on: 13/10/2025

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