To run TikTok ads, you’ll need a TikTok Identity. Therefore, in this guide, we'll break down these main points:

1. What is a TikTok Identity?
2. What are the Types of TikTok Identity?
3. How to Create a Custom TikTok Identity?

Let's start...

What is a TikTok Identity?

A TikTok identity is the profile that will be used to run your TikTok Ads. Think of it as the face of your ads. It contains the name and image appearing at the top of your ads.

What are the Types of TikTok Identity?

There are two types of TikTok identity:

• TikTok Profile:

The first type of TikTok identity is the TikTok Profile. Your ads appear as if they’re posted by that TikTok account. In other words, the image and name of the TikTok profile will be used to run the ads

• TikTok Custom Identity:

The second type is a custom identity. If you don't wish to use your TikTok account, you can create a custom identity.

How to Create a Custom TikTok Identity?

To create a TikTok Identity, you need to follow these steps:

1. Open your Al-Easy Ads for TikTok app on your store.
2. Connect your TikTok Profile and TikTok Ad Account.
3. In the TikTok Identity section, click on "Create Identity".
4. Add "Identity Image" and "Identity Name", and click on "Save".

Related: I can’t see/select my TikTok Identity

For any questions, feel free to contact our support team at support@easyadsapp.com. We would love to help!

Updated on: 17/10/2025