Articles on: Easy Pixels & Conversion API

Getting Started with Easy Pixels & Conversion API


The Easy Pixels & Conversion API Shopify App is a powerful tool designed to help Shopify store owners easily install the set up their Facebook Pixel and Conversion API for well-optimized ads.

This app combines two crucial functionalities:

Facebook Pixel Installation: It simplifies the process of installing a Facebook Pixel on your Shopify store. With easy setup and configuration, you can monitor actions like purchases, sign-ups, add-to-cart events, and more.

Conversion API Integration: The app also integrates seamlessly with Facebook's Conversion API. This feature allows you to send accurate and secure conversion data directly from your Shopify store to Facebook, ensuring that your ad campaigns are optimized for better results.

In summary, the Easy Pixels & Conversion API Shopify App offers a user-friendly solution for tracking and enhancing the performance of your Shopify store, making it an essential tool for e-commerce businesses looking to boost their online presence and revenue.

Facebook Pixel Installation and Conversion API

Before getting started, make sure that on the same browser you're using, you're logged in to the same Facebook Profile with admin access to your Meta (Facebook) Business Manager and Pixel.

Get Your Facebook Pixel ID

Open in a new tab
On the left sidebar, go to Data Sources → Pixels or Datasets depending on what you're using.

Go to your Data Sources → Pixels or Datasets

Copy the ID under your Pixel or Dataset name.

This is our own Pixel ID that is used for demonstration purposes only. Your own Pixel will have a different ID you can use.

Copy the Pixel ID

Get Your Conversion API Access Token.

It's super easy to get your Facebook Conversion API access token! Simply follow the steps in this guide:

How to Get Facebook Conversion API Access Token

Once you get your Conversion API access token, leave the tab open and return to the tab where you have the app open.

Install Your Facebook Pixel & Set Up Facebook Conversion API

Go to your Shopify admin → Easy Pixels & Conversion API app.
Click on New Pixel.

Click on New Pixel

Add a name for your Facebook Pixel, this will help you identify this Pixel later on.

Add a name for your Facebook Pixel, this will help you identify this Pixel later on

Paste the Pixel ID you previously copied.

Paste the Pixel ID you previously copied

Tick the box next to Enable Conversion API.

Tick the box next to Enable Conversion API

Return to the browser tab where you generated your access token and click on it to copy it.

Copy the Conversion API access token

Paste the Conversion API access token.

Paste the access token

Tick the box next to Enable this pixel.

Tick the box next to Enable this pixel

Testing and Verification

Verify If Your Facebook Pixel Is Installed on Your Shopify Store

Before getting started, make sure you absolutely turn off all ad blocking extensions completely.

Add the Meta Pixel Helper extension on your Chrome Browser.
Open your Shopify store in a new tab.
Run the Meta Helper Extension.
You'll be able to see your Pixel ID detected by the extension, which means that your Facebook Pixel is installed correctly on your website.

Verify If the Conversion API Is Setup on Your Shopify Store

This method allows you to verify both your Facebook Pixel and Conversion API, however, it is not 100% reliable all of the time, as it takes time for your Pixel and Conversion API to show up on your Events Manager.

Go to your Events Manager.
Go to the Pixel you set up on your store.
On the Overview page, click on Manage Integrations.

You'll be able to view both your Conversion API and Pixel set up here.

Support and Contact Information

If you require further assistance or have specific questions related to the "Easy Pixels & Conversion API Shopify App," please reach out to our dedicated customer support team. You can contact our support team through the following channels:

Email Support: Send an email to, and one of our support representatives will get back to you promptly.

Help Center: For self-help resources and frequently asked questions, please visit our Help Center. You'll find step-by-step guides and troubleshooting tips to address common issues.

Our support team is dedicated to assisting you with any inquiries or challenges you may encounter while using our app. We're here to ensure you get the most out of the Easy Pixels & Conversion API Shopify App for your e-commerce business.

Updated on: 04/09/2023

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