Question 1

Getting Started with Easy Ads for Facebook Ads

Accepted Answer

Welcome to Easy Ads for Facebook! The app that turns your Shopify store into a high-converting Facebook & Instagram ads funnel.

Our mission is to help merchants like yourself easily promote their products on Facebook and Instagram ads with a positive ROI (Return-On-Investment). We do that by empowering non-marketing folks with a proven e-commerce advertising strategy and a super beginner-friendly interface to implement it.

To accomplish this, we use the famous advertising funnel framework, prestigious ad automation, and AI (Artificial Intelligence) to power your business’s growth.

Easy Ads for Facebook is made by the creators of Scalify; the #1 social media marketing software (ranked by Gartner). Our team is packing 15+ years of launching and scaling successful e-commerce stores and 4+ years of running Scalify (ongoing). So you can rest assured that you're in expert hands.

Easy Ads for Facebook combines an effective advertising strategy and cutting-edge automation so you can launch effective Facebook and Instagram ads faster.

After installing the app on your Shopify store, you follow a simple 1 - 2 - 3 step ad creation system all thanks to features such as:

Built-in advertising funnel strategy.
Ready-to-launch Facebook & Instagram ad campaign template.
Done-for-you audience targeting, ad creatives, and ad copy.
AI ad budget optimization.

Getting started with Easy Ads for Facebook is super easy! All you need to do is:

Make sure your Business Manager i

Question 2

How to Resolve the 'A security check is required to proceed' Error

Accepted Answer

After connecting your advertising assets with the Easy Ads for Facebook Ads app on the 'Connect' step, you may encounter the following error:

||| A security check is required to proceed

'A security check is required to proceed' Error Showing on the Easy Ads for Facebook App

This error is easy to resolve.

This walkthrough will help you resolve this error in no time.

Understanding the Issue

What does this error mean?

This error is strictly related to the Facebook profile you connected with the app.

This error is fired by the Meta API when:

It suspects your account has been compromised.
It detects unusual activity.
It determines that your account is new.

In order to safeguard user accounts, Facebook implements vital security checks. By mandating a security check, Facebook can verify the authenticity of the account owner, ensuring protection against such threats.

Remember, every Facebook account, including Facebook ad accounts, requires a security check to prioritize everyone's safety.

What happens if I ignore this error?

Unfortunately, you cannot ignore this error. Failing to resolve the error will prevent you from proceeding to the next step.

Step-by-Step Troubleshooting

Here are the steps we'll take to troubleshoot this error:

Gathering Information

Identify the Facebook Profile Connected with the Easy Ads for Facebook Ads ap

Question 3

I Can’t Select/Find My Meta (Facebook) Ad Account

Accepted Answer

If you can’t see an ad account on the "Facebook Ad Account" dropdown or you don't have permission to create ads, this means one of two things:

You don't have full permission to use the ad account.
The Meta Business Manager you connected does not have access to this ad account.

How to fix this:

Issue (1): Insufficient Permissions on Your Ad Account.

If you're unable to use your ad account, it’s likely due to missing permissions. To resolve this:

Open Business Settings in a new tab.
In the left menu, click on "Ad Accounts".
Select the ad account you want to use.
Click "Assign People".
Choose your name from the list and enable Full Control.
Click "Done" to save your changes.
Head back to Easy Ads and refresh your dashboard.

You should now be able to use the ad account without any issues.

Issue (2): This Meta Business Manager you connected does not have access to this ad account.

Change the Meta Business Manager selection you made and choose the correct Meta Business Manager with access to the ad account you want to use.
Request access to this ad account using the Meta Business Manager you connected with the app. Here's how: Request access to an ad account

If you’re getting a “Select Ad Account” error message inside the” Facebook Ad Account” dropdown, this means that you don’t have any ad accounts associated with the

Question 4

How to Update/ Add a Payment Method to an Ad Account?

Accepted Answer

Problem

If you're getting this error:

||| Update payment method: Visit the Billing and payment center to add a valid payment method.

Or

||| No Payment Method.

It means that the ad account you selected has an invalid payment method that you need to update to launch your funnel.

Easy Ads for Facebook is a product of Scalify, a badged Meta ad technology partner (See Meta partner directory). This means that we use the official Meta API, the same Meta API used for the Ads Manager. This means two things:

Same rules on the Business Manager apply to the Easy Ads for Facebook app. Errors are fired by The Meta API and displayed on the Easy Ads for Facebook. To fix the error, you need to fix your Business Manager setup.
Your daily budget is paid to Meta via the payment method associated with the ad account you connect with the app.

Solution

To fix this issue, please follow the steps below:

Go to your Meta Business Manager account settings: https://business.facebook.com/settings
Scroll down the sidebar and click on Payment Methods.

Payment Methods

Click on the Add Payment Method button in the middle of the screen.

Add Payment Method

Follow

Question 5

How to Assign a Facebook Pixel to an Ad Account

Accepted Answer

Having a Facebook Pixel linked with an ad account is required to launch ad campaigns that optimize for certain events.

If your Pixel is not assigned to any ad account connected to Easy Ads for Facebook, you won't be able to view it in the General Settings step of Ad Sets.

Please make sure you have the following prerequisites:

Created & Installed a Facebook Pixel on Your Website

If you have already created and installed a Facebook Pixel on your website, and you want to link your Pixel to an ad account you use with Easy Ads for Facebook, please follow these steps:

Go to Business Settings in Business Manager.
On the sidebar, click on the Data Sources drop-down, then select Pixels.
Select the Pixel you want to assign to an ad account.
Make sure your Facebook profile you’re connected with has the Manage Pixel permission in this Pixel. If this has not been done yet, you can click on Add People and grant the Manage Pixel permission to the profile in question. Make sure to grant them the Manage Pixel Permission.
Click Add Assets.
Select the ad account you want to assign your Facebook Pixel to. Click Add, then Done.

Note: You can assign one Pixel to multiple ad accounts.

Click on the Connected Assets tab to verify if the Pixel is successfully assigned to the ad account.

Question 6

How to Invite a Partner to a Meta Business Manager

Accepted Answer

Before getting started, please note that you need to be admin of your business in order to invite a partner.

To invite the Easy Ads for Facebook team to your Meta Business Manager, please follow the instructions below:

Go to your Business Settings
Click on Partners from the left sidebar.

Note: If you've never added a partner before, click on the Add button under the Partner to share assets with option and skip steps three and four.

Click on the Add ▼ button.

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