Articles on: Onboarding

Getting Started with Easy Ads for Facebook Ads

Welcome to Easy Ads for Facebook! The app that turns your Shopify store into a high-converting Facebook & Instagram ads funnel.

Our mission is to help merchants like yourself easily promote their products on Facebook and Instagram ads with a positive ROI (Return-On-Investment). We do that by empowering non-marketing folks with a proven e-commerce advertising strategy and a super beginner-friendly interface to implement it.

To accomplish this, we use the famous advertising funnel framework, prestigious ad automation, and AI (Artificial Intelligence) to power your business’s growth.

Easy Ads for Facebook is made by the creators of Scalify; the #1 social media marketing software (ranked by Gartner). Our team is packing 15+ years of launching and scaling successful e-commerce stores and 4+ years of running Scalify (ongoing). So you can rest assured that you're in expert hands.

Easy Ads for Facebook combines an effective advertising strategy and cutting-edge automation so you can launch effective Facebook and Instagram ads faster.

After installing the app on your Shopify store, you follow a simple 1 - 2 - 3 step ad creation system all thanks to features such as:

Built-in advertising funnel strategy.
Ready-to-launch Facebook & Instagram ad campaign template.
Done-for-you audience targeting, ad creatives, and ad copy.
AI ad budget optimization.

Getting started with Easy Ads for Facebook is super easy! All you need to do is:

Make sure your Business Manager is created correctly (or create a new one if you haven't already).
Follow our step-by-step demo video to create your first funnel.

1. Create a Meta Business Manager (Or Correct Your Setup).

To run ads on Meta platforms (Facebook, Instagram, Messenger), Meta requires the following:

Your primary Shopify domain should be verified on Meta.
Your Pixel events should be aggregated on your verified domain.
Your Pixel should be assigned to your ad account.

If you find these terms confusing or this is the first time you have learned about them, don't worry! We've prepared a 6-minute demo video showing you step-by-step how to create a Meta Business Manager correctly and easily.

You can also skip to specific time stamps:

0:00 Intro
0:45 Creating a Business Manager Account
1:08 Creating a Facebook Page
1:34 Creating an Ad Account
2:41 Creating a Pixel
3:12 Verifying Your Domain on Facebook
4:44 Shopify Pixel and Conversion API Setup
5:25 Setting Up Aggregated Events

Or, if you prefer to read instructions, you can visit this guide: Complete Meta Business Manager Setup Guide.

2. Create an Advertising Funnel on Facebook & Instagram

In this 7-minute demo video, you'll see, step-by-step, how to go from installing the app on your Shopify store to having agency-level ads launched for you on Facebook and Instagram.

Feel free to open the Easy Ads for Facebook app on another tab and follow along with this video.

You can skip through the video using the timestamps below:

0:00 Intro.
0:47 Step 1: Connect.
1:45 Step 2: Create.
1:52 Step 2: Create - Selecting products to promote.
3:37 Step 2: Create - Styling products.
4:06 Step 2: Create - Customizing the funnel template.
5:55 Step 3: Launch
6:52 What to expect.

Or, if you prefer to read the instructions, you can follow the instructions below.

1. Install Easy Ads for Facebook on your Shopify store

Click on the "Install on Shopify store" button on the top right corner of this page to install the app on your Shopify store if you haven’t already.

Install Easy Ads for Facebook on your store

After accepting the charge, you’ll benefit from a free 7-day trial period, where you get access to all the premium features of the app without paying a cent.

If you need a longer trial period, reach out to the Easy team via live chat on the right bottom corner of this page, our support channel here, or our email address and we’ll extend your free trial so you can get more time to test the app and see if we’re a good fit.

2. Connect Your Advertising Assets with the App

Setting up your Easy Ads for Facebook account is super easy and takes less than a minute.
All you need to do is connect your Business Manager with the app and grant it access to your advertising assets.

Here’s a detailed step-by-step guide to show you how: How to Connect Your Business Manager Account.

3. Launch Advertising Funnel on Facebook and Instagram

To make the process of creating your ads fast and easy. All you need to do is customize the pre-existing template, set a daily budget for your ads, and launch!

This means that 95% of the work is already done for you, all you need to do is set your advertising funnel preferences and a daily budget.

To learn more about launching a high-converting Facebook and Instagram ads funnel, check out this detailed guide we prepared for you: How to Launch an Advertising Funnel on Facebook and Instagram

As always, if you have any questions or would like to learn more about Easy Ads for Facebook, please don’t hesitate to contact us via our support channel or at

Updated on: 23/03/2023

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