Articles on: Onboarding

How to Connect Your Business Manager Account

Setting up your Easy Ads for Facebook account means simply connecting your Meta Business Manager with the app and granting it access to your advertising assets.

Unrestricted Facebook profile, ad account, page, and Pixel.
Verified domain.
Aggregated events.

Optional:

Instagram business account.

You don’t have all the requirements? Don’t worry!

If you’re new to Facebook marketing, click here for a complete guide to creating a Business Manager in under 30-minutes.
If one of your Business Manager elements is restricted, contact our support team here for expert advice on what to do next.

If you have all the requirements mentioned above, setting up your account on Easy Ads for Facebook is super easy. Let’s get started!

Before getting started, make sure you have the Easy Ads for Facebook app open in a browser tab.

Steps:

Open a new tab in your browser.
Go to https://facebook.com
Log in to the Facebook profile with admin access to the ad account you want to use with Easy Ads for Facebook.
Return to the browser tab where you have the Easy Ads for Facebook app open.
Click on the Connect Facebook button.

Connect Facebook

A new popup window will open. Click on the Connect to Facebook button .

Connect Facebook

Click on the Close This Window button.

Close This Window

In the Business Manager dropdown, select the Business Manager you want to use.

Business Manager

Easy Ads is our own Business Manager and it's used for demo purposes. You'll have to select your own Business Manager from the list.

In the Facebook Ad Account dropdown, select the ad account you want to use.

Use the "My Ad Account" drop down to reveal the option of "Shared Ad Accounts" so you can choose ad accounts that were shared with you.

Ad Account

The ad account on the screenshot above "Demo Ad Account" is our own ad account that is used for demonstration purposes only. You'll have to use your own ad account.

You can only use active ad accounts to advertise with Easy Ads for Facebook Ads, you cannot used banned or restricted ad accounts.

In the Facebook Page dropdown, select the page you want like to advertise with.

Facebook Page

The Facebook page on the screenshot above "Yassir Ennazk" is our own Facebook page that is used for demonstration purposes only. You'll have to use your own page.

You can only use active pages to advertise with Easy Ads for Facebook Ads, you cannot used banned or restricted pages.

Easy Ads for Facebook will automatically select the Instagram Business account that is assigned with your Facebook page.

If you don't have an Instagram Business account, don't worry!

Easy Ads for Facebook will automatically create a Page Backed Instagram Account (PBIA) for you.

In the Facebook Pixel dropdown, select the pixel you want to use.

Easy Ads for Facebook will automatically show only the Pixels that are (1) assigned with the ad account you selected in the previous step and (2) installed on your Shopify store.

Pixel

The Pixel on the screenshot above "Demo" is our own Pixel that is used for demonstration purposes only. You'll have to use your own Pixel.

You can only use active Pixels to advertise with Easy Ads for Facebook Ads, you cannot used banned or restricted Pixels.

Now that all of your advertising assets are setup, you can go ahead and move on to the next step: launching your Facebook and Instagram ads funnel.

Updated on: 22/03/2023

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