To run ads on Meta, you need an ad account with a valid payment method.

Many advertisers struggle to understand what an ad account is, how to create one, and how to use it correctly. Therefore, in this article, we'll help you learn:

1. What Is An Ad Account?
2. How To Create An Ad Account?
3. Common Issues

Let's start.

What Is An Ad Account

An ad account is a tool used within Meta (Facebook) to manage and pay for your advertising across Meta platforms.

Here are some of the main functions of the ad account:

• Managing payment methods: In your ad account, you can link your credit card, PayPal, or other payment options, and track your ad spend in real time.
• Setting budgets: Your ad account allows you to control how much you spend on your ads.

Your ad account should be connected to your Facebook profile or your Meta Business Manager, and it's essential for running paid ads on Meta platforms.

Let's now examine the process of creating an ad account.

How To Create An Ad Account

To create an ad account, you must follow these steps:

1. Open your Business Manager.

2. In the sidebar, click "Ad Accounts."
3. Click "Add", then select "Create a New Ad Account."
4. Enter your ad account's name, currency, and time zone.
5. Click "Done."

Common Issues

After creating your ad account, you may face these issues:

• Restricted Ad Account:

When Meta restricts your ad account, it means that you've violated Meta's policies.

If you believe it's a mistake, you can appeal the decision. Here is how:

1. Go to Account Quality.
2. Locate the restricted ad account.
3. After reading the reason for restriction, click on“Request Review”.
4. Submit your appeal.

After submitting your appeal, you only need to wait for Facebook response. It usually take 24–72 hours, but sometimes longer. Facebook will notify you via email.

• Fix "Update payment method: Visit the billing and payment centre to add a valid payment method" Warning:

If you saw this warning "Update payment method: Visit the billing and payment centre to add a valid payment method", it means your ad account doesn't have a valid payment method.

To fix it, you only need follow these steps:

1. Open your Billing and Payments Section.
2. Add a valid payment method
3. Go back to Easy ads dashboard, and refersh.

You can check this article for more details: How To Add A Payment Method To An Ad Account?

If you encounter any issues or still have any questions, you can reach out through our support channels:****

• Help Center: Access detailed guides and FAQs.
• Live Chat: Connect with our team via our wesbite.

Updated on: 09/07/2025