Articles on: Easy Ads for Facebook Ads

How to Resolve the 'You need to make sure is verified...' Error.


If you're getting this error:

You need to make sure is verified in this business and that Example Pixel - (XXXXXXXXXXXXX) has aggregated events setup on this domain.

Or any other error related to your domain not being verified or your aggregated events measurement not being set up, it means that your Business Manager is not set up correctly.

Easy Ads for Facebook is a product of Scalify, a badged Meta ad technology partner (See Meta partner directory). This means that we use the official Meta API, the same Meta API used for the Ads Manager. This means two things:

Same rules on the Business Manager apply to the Easy Ads for Facebook app. Errors are fired by The Meta API and displayed on the Easy Ads for Facebook. To fix the error, you need to fix your Business Manager setup.

Your daily budget is paid to Meta via the payment method associated with the ad account you connect with the app.


This error occurs if:

Your primary domain is not verified on the Business Manager account you selected in the “Business Manager” dropdown.
Aggregated Events Management is not set up on your primary domain.
Aggregated Events Management is not set up on the same Pixel installed on your store.

Before getting started, you need to identify which one of the cases mentioned above applies to you.

To do that, please follow the steps below:

1. Identify your primary domain on Shopify.

Meta requires the primary domain on your Shopify store to be verified on the Meta Business Manager you want to use. To identify your primary domain, please follow the instructions below:

Go to your Shopify admin.
Go to Settings → Domains.

Your primary domain will have a "Primary domain" badge next to it.

2. Check if your primary domain is verified on Meta

Go to Business Manager Settings.
Click on Brand Safety from the sidebar → Domains.

Your verified domain should appear with a green “Verified” text next to it.

If you can’t find your domain or if it has a red “Not Verified” text to it, this means that you’ve found the cause of this error.

How to fix this:

Watch this step-by-step video tutorial on how to verify your domain for Meta: How to verify your domain on Meta.

If your domain has a green “Verified” text next to it, proceed to the next step of error identification.

Check Aggregated Events Management

Go to your Business Manager Settings.
Click on Data Sources from the sidebar → Pixels.
Click on the Pixel that is installed on your Shopify store from the sidebar→ Open in Events Manager.
Click on the Aggregated Events Management tab → Configure Web Events.

You should see your verified domain along with a list of your Aggregated Events Measurements.

Make sure you have all the the following events in the same order:

Add to Cart.
View Content.

How to fix this:

If you don’t have your Aggregated Events Measurement Setup or if you’re missing an event, you'll get the error mentionned above.

Here's how to set up your Aggregated Events Measurement: How to set up Aggregated Events Measurement.

3. Check the Pixel Installed on your Shopify store

If both your domain and Aggregated Events Measurement are setup correctly, but you’re still getting this error, this means that your events are not aggregated on the Pixel installed on your Shopify store.

Here’s how you can verify this:

Identify the Pixel ID installed on your Shopify store. Here’s how: View Facebook Pixel installed on Shopify store.
On your Aggregated Events Measurement, verify that your events are aggregated on the same Pixel ID.

If your events are aggregated on a Pixel that is not installed on your Shopify store, you’ll get the “You need to verify Pixel events on this business” error message.

Refer to the previous section to redo your Aggregated Events Management Setup.

If none of the cases above apply to you, please contact our support team via the in-app live chat, our support channel, or via our email address at

Updated on: 26/06/2024

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