Introduction

In this help guide, we will introduce you to our groundbreaking AI ad copy feature, powered by Chat GPT-4, designed to revolutionize your ad creation process. Our AI copywriter is trained to craft impressive advertising copy, saving you time and effort while enhancing the effectiveness of your ad campaigns. Whether you're a seasoned merchant looking to streamline your workflow or a newbie seeking a powerful tool to boost your advertising prowess, this tutorial is tailored to help you harness the full potential of AI ad copy.

Getting Started

Accessing AI Ad Copy

If you're creating a funnel for the first time, AI ad copy will be accessible to you in the third step of the funnel creation flow, more specifically the Create step. Click on Generate AI Ad Copy to open the AI copywriting wizard.



If you already created your funnel, you can access the AI ad copy feature by going to your Easy Ads dashboard and clicking on Settings → Advertising Funnel, this will take you to the Create step where you can click on Generate AI Ad Copy to open the AI copywriting wizard.



The AI ad copy feature is accessible in the free trial period and included in all plans.

Prerequisites

Before diving into the AI ad copy feature, it's essential to have a fundamental understanding of how to describe your products or services. The key prerequisite is the ability to provide a concise product description or key selling points. This description will serve as the foundation upon which the AI will generate compelling ad copy. The more clarity and specificity you can provide in your product descriptions, the more effectively the AI will craft ad copy that resonates with your target audience. With this prerequisite in place, you'll be well-prepared to make the most of the AI ad copy feature and create impactful advertising campaigns. Keep in mind that the quality of your prompt directly impacts the quality of your output.

Examples:

Pet Toys:

"Create ad copy that highlights the durability and fun of our new dog chew toy."
"Generate ad copy for our cat teaser toy, emphasizing its interactive features."
"Craft ad copy showcasing the benefits of our squeaky ball for dogs."

Beauty Tool:

"Write ad copy for our hair straightener, emphasizing its salon-quality results."
"Generate ad copy for our facial cleansing brush, highlighting its gentle exfoliation."
"Create compelling ad copy for our electric nail file, focusing on its precision and convenience."

Skin Care Cream:

"Craft ad copy for our anti-aging night cream, emphasizing its wrinkle-reducing properties."
"Write ad copy for our moisturizing lotion, highlighting its natural ingredients."
"Generate ad copy for our sunscreen cream, focusing on its broad-spectrum protection."

Fashion Item:

"Create ad copy for our new spring dress, highlighting its vibrant colors and comfortable fit."
"Write ad copy for our luxury handbag, emphasizing its timeless design and craftsmanship."
"Generate ad copy for our running shoes, focusing on their performance and support."

Having a running promotion or deal can also help improve your output and overall conversion rate of your ads.

Using AI Ad Copy

Generating ad copy

Depending on if you're launching your funnel for the first time or if you already launched your funnel and would like to edit it and generate new ad copy for your funnel using AI, you may want to refer to the previous step to learn how to access the AI copywriting wizard.

Click on the Generate Ad Text with AI button.



Select a language from the ones provided.



In the input field, provide the prompt you created in the previous step.



Optional: Enable the Add a special offer toggle and enter your special offer in the input field.



Click Generate Ad Text.



Please allow some time for the text to be generated.

Optional: If you don't like the result, you can always regenerate a new output.



Optional: You can also choose which copy selections to include in your funnel.



Optional: If you'd like to re-do your prompt, click on the Edit AI Options.



Click on the Insert Texts in Ads button.

Customizing ad copy

Customizing AI-generated ad copy is crucial for tailoring your messaging to your unique brand identity and audience.

While AI can provide a strong foundation, it lacks the nuanced understanding of your brand's voice and the specific preferences of your target customers.

By customizing the ad copy, you can infuse it with your brand's personality, align it with your marketing goals, and address the distinct needs of your audience.

This human touch ensures that your ad copy resonates authentically, stands out in the competitive landscape, and maintains consistency with your overall marketing strategy.

So, while AI is a powerful tool, it's essential to take the reins and adapt the generated content to create a compelling and effective message that truly represents your brand.

To customize your copy simply click in the text field to edit it.

Reviewing and editing ad copy

Ensuring the quality of your ad copy before launching it is a critical step in any advertising campaign. Your ad copy is often the first interaction potential customers have with your brand, making it pivotal in creating a positive impression and driving conversions. To guarantee its effectiveness, review and edit your ad copy carefully.

Do:

Know Your Audience: Tailor your ad copy to your target audience's needs and preferences.
Highlight Benefits: Emphasize the value and benefits of your product or service.
Use Clear Language: Keep your messaging straightforward and easy to understand.
Include a Call to Action (CTA): Encourage readers to take a specific action, like "Buy Now" or "Learn More."
Highlight Unique Selling Points (USPs): Showcase what sets your product or service apart from the competition.
Create a Sense of Urgency: Use phrases like "Limited Time Offer" to prompt immediate action.
A/B Test: Experiment with different ad copy variations to determine what resonates best with your audience.
Proofread and Edit: Eliminate typos and grammatical errors to maintain professionalism.
Match Ad Copy to Landing Page: Ensure that your ad copy aligns with the content on the landing page it links to.

Don't:

Overcomplicate: Avoid using jargon or overly complex language that might confuse readers.
Exaggerate Claims: Be truthful in your ad copy; avoid making unrealistic promises.
Use All Caps: Overusing capital letters can come across as shouting and may deter potential customers.
Neglect Mobile Users: Ensure that your ad copy is mobile-friendly and displays well on small screens.
Ignore Ad Guidelines: Follow platform-specific ad guidelines and policies to prevent disapproval or penalties.
Rely Solely on AI: While AI can help, don't rely on it entirely—customize and review generated ad copy for accuracy and relevance.
Be Vague: Provide specific information rather than vague statements that don't convey value.
Write Lengthy Paragraphs: Keep your ad copy concise; users tend to skim and may miss lengthy content.
Neglect Testing: Don't assume your initial ad copy is perfect; always test and refine for better results.

By following these dos and don'ts, you can create ad copy that effectively communicates your message, engages your audience, and encourages them to click your ad.

Troubleshooting

If you encounter any issues or need assistance, please don't hesitate to contact our dedicated support team via the in-app live chat. We're here to help and ensure your experience is smooth and successful.

FAQs

Q1. What is the AI Ad Copy feature?
A1. The AI Ad Copy feature is a powerful tool powered by Chat GPT-4 that helps you generate compelling advertising copy for your products or services. It's designed to streamline the ad creation process and enhance the effectiveness of your marketing campaigns.

Q2. How do I access the AI Ad Copy feature?
A2. You can access the AI Ad Copy feature in the Create step of the funnel creation flow.

Q3. What are the prerequisites for using AI Ad Copy effectively?
A3. To use AI Ad Copy effectively, you should have a general idea of how to describe your products or services. Providing a brief product description or key selling points will help the AI generate tailored ad copy.

Q4. Can I customize the AI-generated ad copy?
A4. Absolutely! It's important to customize the AI-generated ad copy to align with your brand voice and campaign goals. While AI provides a foundation, personalizing the copy ensures it resonates with your audience.

Q5. How do I ensure the AI-generated ad copy matches my brand's voice?
A5. To match your brand's voice, review and edit the AI-generated copy as needed. You can infuse it with your brand's personality, tone, and style during the customization process.

Q6. What kind of products or services is AI Ad Copy suitable for?
A6. AI Ad Copy is versatile and can be used for a wide range of products, from pet toys to beauty tools, skincare creams, and fashion items. It adapts to various categories.

Q7. Is there a limit to the length of ad copy generated by AI?
A7. By default, the app generates the optimum ad copy length.

Q8. What should I do if I encounter issues or need assistance with AI Ad Copy?
A9. If you encounter any issues or require assistance, please reach out to our support team via the in-app live chat. We're here to help you make the most of the feature.

Q10. Is there a cost associated with using AI Ad Copy?
A10. The feature is included in your plan at no extra cost.

Conclusion

In conclusion, our AI Ad Copy feature powered by Chat GPT-4 is a game-changer for your advertising efforts. It empowers you to effortlessly generate compelling ad copy tailored to your products or services, saving time and increasing the effectiveness of your campaigns. With the ability to customize the generated content, you can maintain your brand's unique voice and create messaging that truly resonates with your audience. Whether you're promoting pet toys, beauty tools, skincare creams, or fashion items, this feature adapts seamlessly to your needs. We're excited to see how AI Ad Copy elevates your advertising strategies and helps you achieve remarkable results.

Updated on: 26/06/2024