Using AI Ad Optimization

AI Ad optimization is an advanced feature that uses AI to control your budget and maximize your conversions.

This AI bases its decisions on the data it learned from scalify.com for 4+ years of helping 10,000+ advertisers automate their ads.

In essence, Easy Ads for Facebook AI observes your ads’ performance over a period of time, then makes a decision to increase/decrease ad spend based on how well your campaign is performing.

Using AI Ad Optimization

To use AI ad budget optimization, open your Easy Ads app and follow the steps below:

1. Locate the campaign you want to activate the AI in and click View Details.

2. Click Settings.

3. Go to Audience Targeting.

4. Scroll down to find the AI Automation section and turn the toggle on.

5. Set a maximum daily budget; this is the most the AI can increase your daily budget to.

6. Click the Edit Ads button.

AI will now check your ads, evaluate their performance, and take an appropriate action.

Any action AI performs on your ads is recorded in the AI log.

To view the AI log, click on the “View Log” on your Dashboard.

Disabling AI

If you wish to disable AI from taking further actions on your ads:

1. Click View Details to open the campaign's dashboard.
2. Turn the AI automation off.

AI will no longer optimize your advertising budget.

Updated on: 26/01/2026