Why Do Some Ad Sets Spend More in the Funnel?

Why Certain Ad Sets Spend More in the Funnel Than Others

The Easy Ads funnel automatically allocates your spending to the ad sets that are most likely to produce results.

Therefore, it's quite common for certain ad sets to spend more money than others. This merely indicates that you are still learning about your campaign.

The system will unlock and activate the other ad sets, such as retargeting, as it gathers additional data.

Also, keep in mind:

The awareness stage doesn’t spend your budget on clicks. Instead, it's optimized for generating conversions by identifying high-potential customers early in the funnel.

Updated on: 31/07/2025

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