How to Launch an Ad Funnel on Facebook and Instagram
After successfully installing the app (Install tab) and connecting your Meta Business Manager (Connect tab), the next step is launching a full advertising funnel on Facebook and Instagram (Create tab).
Click on the Select Products to Promote button.
Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store.
Selecting a Default Product Category is required for submitting your products to Meta. So even if you don't plan on promoting all products, you must select a Default Product Category.
If you want to promote specific products or a specific collection, click on the Only some tags tab.
If you want to promote all the products in your store, you can go ahead and click on the Save button. If you want to promote specific products, continue reading.
Choose the tags associated with the products you want to promote.
Easy Ads for Facebook uses product tags in order to pull products from your Shopify store to show in ads. Tags are an internal management system and are not visible in your store or in ads. They also don't affect targeting. Their sole purpose is to determine which ads are shown in ads and to help assign a product feed category to your products in order to enhance audience targeting. You can learn more about creating and managing tags here: Creating and using tags in Shopify.
Select a Default Product Category that represents the products selected in your store.
Repeat steps 4 and 5 for every product tag you'd like to add.
Click on the Save button.
The next steps will be visible now.
Adding frames or info tags to your product images helps improve the look of your ad creatives to catch your audience's attention while they scroll through their feeds and increase your CTR (Click-Through-Rate).
Steps:
Click on the Edit Product Styling button.
Choose if you want to add frames or info tags. If you choose frames, you may select a frame and click on the Publish Changes button.
If you choose to add info tags, customize the info tags using the prompts on screen and click on the Publish Changes button.
As you go through the steps of launching your Facebook & Instagram ads funnel, you’ll notice 3 repetitive steps in every funnel stage. This is because Easy Ads for Facebook handles 99% of the work for you.
To make ad creation super easy for you, Easy Ads for Facebook offers:
AI audience targeting to find the best audiences for you.
100% automated product feed creation and optimization with hourly syncing.
100% automated product catalog creation.
Pre-written ad texts.
Pre-made dynamic ads to serve personalized ads that convert.
Built-in advertising funnel strategy.
AI ad budget optimization to maximize your sales and keep your costs low.
All you need to do is choose what products to promote and decide if you want to edit ad texts or not.
To ensure you’re getting the most out of our AI technology, we recommend you take your time creating your funnel as frequent editing will result in underperformance.
Let’s get started!
In this stage, ads target people who don't know about your business yet. The goal here is to activate your advertising funnel, by encouraging people to visit your website.
The product(s) in the carousel ads are displayed only as a preview. A personalized ad will be generated dynamically for each person with products that are relevant to them.
Here's how to launch awareness ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad). We recommend using multiple products in the awareness stage.
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the Next button.
That's it, you've just created ads that will target high-quality audiences that are most likely to visit your website.
In this stage, ads target anyone that visited your website and left without buying from you. In other words, you’ll retarget website visitors that didn’t purchase any products. The goal here is to remind your audience of products they’ve checked out and spark their consideration to make a purchase.
Here's how to launch consideration ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the “Next” button.
And you’re done! Your retargeting ads will help you get sales at a low cost per result.
In this stage, ads target people who almost bought a product from your store, but for some reason, didn’t. In other words, you’ll retarget website visitors who visited your Shopify store, added a product to cart (ATC), and/or initiated checkout (IC) without purchasing. The goal here is to convert warm audiences into customers.
Here's how to launch decision ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Optional: Include a discount code in your ad copy to encourage people to take action now or create anew one for this promotion.
Click the Next button.
There you go! Your new conversion ads will help turn window shoppers into customers.
In this stage, ads target customers. The goal of this stage is to increase your customers’ lifetime value (LTV), maximize your profit (these ads usually have a cheap cost per result), and build a base of loyal brand advocates.
Here's how to launch loyalty ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the “Done” button.
We recommend using an incentive like customers’ discounts or special offers to increase your conversion rates.
Ad funnel creation is done! Your loyalty ads will transform one-time sales into consistent sales.
All that’s left is to click on the “Launch” button to go to the next step.
Here we are in the final step of launching your profitable advertising funnel. Let’s get your ads up and running asap!
Setting up your products’ categories (Animals & Pet Supplies, Apparel & Accessories, Baby & Toddler, etc) is crucial to creating your ads and further enhancing your audience targeting.
To accomplish this, we’ll rely on your Shopify Product Tag to match products holding that tag with a specific product category.
For example, if you sell dog collars and you tag your products with #collar, you may map this product to the Animals & Pet Supplies category. This process is called mapping.
If you don’t have your Shopify Product Tag setup for products, here’s a quick and easy way to implement product tags in your store: How to add tags to Shopify products.
OR
If your products belong to the same category, you can skip this step and directly set a default product category for all untagged products on your Shopify store.
Steps:
Select age and/or gender of your target audience.
Select the target country where you want your ads to run.
Select the interests that reflect your ideal customers' interests.
If you're unsure of what interests to select, we've prepared a free crash course to help you find the best interests for your niche: Facebook & Instagram 101.
This is the amount Meta (Facebook) will charge you daily to run your ads. This amount is charged by Meta via the payment method associated with the ad account you selected in the previous step. Your daily budget is not included in the subscription charge.
In the input area field, enter in numbers the daily budget you want to spend on ads.
We recommend getting started with a $10/day budget.
This feature uses AI (Artificial Intelligence) to automate the optimization of your ad campaign to produce a maximum positive ROI (Return-On-Investment).
If you choose to enable this option, set a maximum daily budget that you don’t want to exceed per day.
Click on “Launch My Ads” to launch your funnel.
🎉 Congratulations! You’ve just created a high-converting Facebook & Instagram ads funnel that turns strangers on the internet into your clients.
You can now go to your Dashboard and observe your funnel’s performance.
Learn how to use your dashboard to measure your advertising funnel performance: How to Use Dashboard to Analyze Your Funnel Performance
1. Select Products to Promote in Facebook and Instagram Ads
Click on the Select Products to Promote button.
Select a Default Product Category. You can use the search bar to find a product category that represents the products in your store.
Selecting a Default Product Category is required for submitting your products to Meta. So even if you don't plan on promoting all products, you must select a Default Product Category.
If you want to promote specific products or a specific collection, click on the Only some tags tab.
If you want to promote all the products in your store, you can go ahead and click on the Save button. If you want to promote specific products, continue reading.
Choose the tags associated with the products you want to promote.
Easy Ads for Facebook uses product tags in order to pull products from your Shopify store to show in ads. Tags are an internal management system and are not visible in your store or in ads. They also don't affect targeting. Their sole purpose is to determine which ads are shown in ads and to help assign a product feed category to your products in order to enhance audience targeting. You can learn more about creating and managing tags here: Creating and using tags in Shopify.
Select a Default Product Category that represents the products selected in your store.
Repeat steps 4 and 5 for every product tag you'd like to add.
Click on the Save button.
The next steps will be visible now.
2. Add Designs to Your Ad Creatives
Adding frames or info tags to your product images helps improve the look of your ad creatives to catch your audience's attention while they scroll through their feeds and increase your CTR (Click-Through-Rate).
Steps:
Click on the Edit Product Styling button.
Choose if you want to add frames or info tags. If you choose frames, you may select a frame and click on the Publish Changes button.
If you choose to add info tags, customize the info tags using the prompts on screen and click on the Publish Changes button.
3. Customize the Advertising Funnel Template
As you go through the steps of launching your Facebook & Instagram ads funnel, you’ll notice 3 repetitive steps in every funnel stage. This is because Easy Ads for Facebook handles 99% of the work for you.
To make ad creation super easy for you, Easy Ads for Facebook offers:
AI audience targeting to find the best audiences for you.
100% automated product feed creation and optimization with hourly syncing.
100% automated product catalog creation.
Pre-written ad texts.
Pre-made dynamic ads to serve personalized ads that convert.
Built-in advertising funnel strategy.
AI ad budget optimization to maximize your sales and keep your costs low.
All you need to do is choose what products to promote and decide if you want to edit ad texts or not.
To ensure you’re getting the most out of our AI technology, we recommend you take your time creating your funnel as frequent editing will result in underperformance.
Let’s get started!
1. Awareness Stage
In this stage, ads target people who don't know about your business yet. The goal here is to activate your advertising funnel, by encouraging people to visit your website.
The product(s) in the carousel ads are displayed only as a preview. A personalized ad will be generated dynamically for each person with products that are relevant to them.
Here's how to launch awareness ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad). We recommend using multiple products in the awareness stage.
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the Next button.
That's it, you've just created ads that will target high-quality audiences that are most likely to visit your website.
2. Consideration Stage
In this stage, ads target anyone that visited your website and left without buying from you. In other words, you’ll retarget website visitors that didn’t purchase any products. The goal here is to remind your audience of products they’ve checked out and spark their consideration to make a purchase.
Here's how to launch consideration ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the “Next” button.
And you’re done! Your retargeting ads will help you get sales at a low cost per result.
3. Decision Stage
In this stage, ads target people who almost bought a product from your store, but for some reason, didn’t. In other words, you’ll retarget website visitors who visited your Shopify store, added a product to cart (ATC), and/or initiated checkout (IC) without purchasing. The goal here is to convert warm audiences into customers.
Here's how to launch decision ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Optional: Include a discount code in your ad copy to encourage people to take action now or create anew one for this promotion.
Click the Next button.
There you go! Your new conversion ads will help turn window shoppers into customers.
4. Loyalty Stage
In this stage, ads target customers. The goal of this stage is to increase your customers’ lifetime value (LTV), maximize your profit (these ads usually have a cheap cost per result), and build a base of loyal brand advocates.
Here's how to launch loyalty ads:
Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
Click the “Done” button.
We recommend using an incentive like customers’ discounts or special offers to increase your conversion rates.
Ad funnel creation is done! Your loyalty ads will transform one-time sales into consistent sales.
All that’s left is to click on the “Launch” button to go to the next step.
Here we are in the final step of launching your profitable advertising funnel. Let’s get your ads up and running asap!
1. Define your products’ categories
Setting up your products’ categories (Animals & Pet Supplies, Apparel & Accessories, Baby & Toddler, etc) is crucial to creating your ads and further enhancing your audience targeting.
To accomplish this, we’ll rely on your Shopify Product Tag to match products holding that tag with a specific product category.
For example, if you sell dog collars and you tag your products with #collar, you may map this product to the Animals & Pet Supplies category. This process is called mapping.
If you don’t have your Shopify Product Tag setup for products, here’s a quick and easy way to implement product tags in your store: How to add tags to Shopify products.
OR
If your products belong to the same category, you can skip this step and directly set a default product category for all untagged products on your Shopify store.
Steps:
1. Set Your Audience Targeting
Select age and/or gender of your target audience.
Select the target country where you want your ads to run.
Select the interests that reflect your ideal customers' interests.
If you're unsure of what interests to select, we've prepared a free crash course to help you find the best interests for your niche: Facebook & Instagram 101.
2. Set a Daily Budget
This is the amount Meta (Facebook) will charge you daily to run your ads. This amount is charged by Meta via the payment method associated with the ad account you selected in the previous step. Your daily budget is not included in the subscription charge.
In the input area field, enter in numbers the daily budget you want to spend on ads.
We recommend getting started with a $10/day budget.
3. Optional: Enable AI Automation
This feature uses AI (Artificial Intelligence) to automate the optimization of your ad campaign to produce a maximum positive ROI (Return-On-Investment).
If you choose to enable this option, set a maximum daily budget that you don’t want to exceed per day.
Click on “Launch My Ads” to launch your funnel.
🎉 Congratulations! You’ve just created a high-converting Facebook & Instagram ads funnel that turns strangers on the internet into your clients.
You can now go to your Dashboard and observe your funnel’s performance.
Learn how to use your dashboard to measure your advertising funnel performance: How to Use Dashboard to Analyze Your Funnel Performance
Updated on: 23/03/2023
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