What you do and don’t to run a successful ads in Facebook

Facebook ads can be the tool that shares your products with the world and drives an insane number of sales. Also, that same tool can't work, consuming only your daily budget. Luckily, we observed tens of thousands of campaigns in Easy ads, and identified what works and what doesn't.

A. What works



Your targeted audience should be between 1 million to 13 million.
The best daily budget to start with is 10USD
Target countries that are ignored by other advertisers.
Allow your campaign to achieve 50 optimization events since its last edit to finish its learning phase.

B. What you need to avoid.



Don’t set a very low daily budget.
Don’t target a very broad audience or very narrow audience ( don’t exceed 13 million or be below 1 million).
Don’t over edit your campaign ( including pausing ).

# Do



1. Set your audience in “the green area”



The size of your audience determines the way your daily budget is spent and the quality of the customers your products reach. Therefore, having good results starts with setting the right audience size.
Upon observing many campaigns, we identified a green area in which you can set your audience size and get the best results. The green area is the audience size that is above 1 million and below 13 million. The campaigns that has an audience above 1 million and below 13 million are the most successful.

P.S. Your daily budget should always corelate with your audience size.


2. Start with 10 USD in your daily budget



When you create a new campaign, it has to run for at least 7 days to finish its learning phase. Having a 10 USD daily budget is the soft spot which allows your campaign to finish its learning phase while having the potential of driving conversions with the AI automation of Easy ads.

3. Target English speaking countries that are ignored by other advertisers



Targeting the right country is crucial for getting the results you desire from your campaign. If you targeted the same countries that hundreds of other advertisers are targeting, you will have a high competition with many advertisers who have higher budgets. Therefore, you will lose the auctions and have a high cost per click and a low click through rate. To avoid this, you can target the English-speaking countries that are ignored by other advertisers.


4. Allow your campaign 7 days to achieve 50 optimization events since its last edit to finish its learning phase



When you publish a new campaign in Facebook/ Meta, it starts gathering data about your audience, products, and its performance. Then, it starts learning about the best customers to target and stabilize its metrics. This process is called the learning phase which takes 50 optimization events since its last edit.

During the learning phase, you should not pause or apply any major changes to your campaign because this might restart the learning phase or push your campaign to the learning limited phase in which you need to delete your campaign and create a new one.

# Don’t:



5. Don’t set a low daily budget



For campaigns that optimize for sales such Easy Ads, launching a campaign with a daily budget below 10 USD will make your campaign at risk of not spending.

6. Don’t target a very broad audience or very narrow audience



Your audience should not be very narrow as this will limit your campaign’s outcome. A narrow audience is an audience that is below 1 million.

At the same time, your audience should not be very broad. Having a broad audience results in targeting quantity over quality. Thus, you will lose money over bad quality bids and get bad results.

A too broad audience is considered to be above 13 million.

7. Don’t over edit your campaign



When you edit your campaign, Facebook will stop your campaign from spending to review it again which means your campaign will restart its learning phase. If you keep frequently editing your campaign such as your targeting, budget, or products, your campaign will be stuck in “learning limited”.

Pausing your campaign is also considered as editing. If you keep pausing your campaign, you are interrupting its learning phase and pushing it to “learning limited”.

8. Don't target saturated countries



Targeting the right audience is a key elements in getting the results you want from your ads. However, targeting oversaturated countries means you will have a high competition with advertisers with higher daily budget. As a result, you will lose the auction and get a high Cost Per Acquisition (CPA) and low Click Through Rate (CTR).

Here are the countries that have higher competition:

United States of America
Canada
United Kingdom
Australia
France.
Norway
Japan
Switzerland
Sweden
Denmark
Germany

Running your ads on Meta ( Facebook) is a complicated journey. However, now you know what you need to do and don't to get the best out of your ads with Easy Ads for Facebook ads.

Updated on: 10/05/2024

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