How to Resolve the 'Facebook Pixel Not Detected' Error
After launching your funnel, you may stumble into the following error:
Facebook Pixel Not Detected
No need to worry.
This walkthrough will help you resolve this error in no time.
This error occurs when the Facebook Pixel you selected in the "Connect" step does not match the Facebook Pixel you have installed on your store.
Easy Ads for Facebook Ads is a Meta Badged Ad Technology Partner, meaning, the app uses the same API as your Meta Business Manager and reflects your Meta Business Manager setup.
If you're getting a setup error, it means there's an issue with your setup.
Failing to launch your ads with a Pixel that is installed on your store results in many issues, including and not limited to:
Inability to use Advantage + Catalogue Ads: The type of ads Easy Ads for Facebook Ads launches is Advantage + Catalogue ads. Not having your Facebook Pixel installed correctly on your store results in not being able to use our app properly and losing the potential for delivering more relevant and engaging ads.
Inaccurate Tracking and Data Collection: Unreliable measurement of user actions (page views, clicks, conversions) resulting in challenges in assessing ad effectiveness and user behavior.
Limited Optimization: Ineffective campaign optimization due to missing tracking data resulting in higher costs and suboptimal performance.
Ineffective Retargeting: Except for Awareness, all stages of the Easy Ads advertising funnel retarget different categories of your website visitors. Not having your Facebook Pixel set up correctly results in a reduced ability to retarget users based on website interactions.
Wasted Ad Budget: Inefficient spending due to inaccurate targeting and optimization i. e. ads shown to the wrong audience, leading to budget wastage.
Lack of Insights: Missing valuable insights into user demographics and behaviour.
Attribution Challenges: Inability to attribute conversions and sales to specific ads.
Here are the steps we'll take to troubleshoot this error:
Gathering Information.
Identify the Facebook Pixel Installed on Your Store.
Locate Your Facebook Pixel on your Meta Business Manager.
Basic Checks and Preparations.
Verify That You Connected The Correct Meta Business Manager.
Verify You Have Full Permissions.
Verify That Your Ad Account is Assigned to This Facebook Pixel.
Alternative Solution.
The first step is to identify the specific Pixel currently installed on your store. This is important to ensure we are troubleshooting the right one.
To identify the Facebook Pixel installed on your Shopify store, start by opening your Shopify admin in a new tab and and follow the steps below:
In the search bar, type Facebook & Instagram and click on the result.
Inside the Facebook & Instagram sales channel, click on Settings.
Under the Behaviour will be tracked with this pixel section, you'll find the Facebook Pixel Installed on your Shopify store.
Take note of your Facebook Pixel name and ID.
The Facebook Pixel and ID shown in the screenshots shared in this guide are for demo purposes only. You'll find a different Facebook Pixel name and ID that belong to your Meta Business Manager.
To identify the Facebook Pixel installed on your WooCommerce store, start by opening your WordPress admin in a new tab and and follow the steps below:
Click on Plugins → Installed Plugins.
Locate the Facebook for WooCommerce and click on Configure.
Click on the Connection tab. You'll find your Facebook Pixel ID next to Pixel.
The Facebook Pixel and ID shown in the screenshots shared in this guide are for demo purposes only. You'll find a different Facebook Pixel name and ID that belong to your Meta Business Manager.
On a new tab, open business.facebook.com/settings and follow the steps below:
On the sidebar, click on Data Sources → Pixels.
Locate the Facebook Pixel with the same ID as the one installed on your store.
You can also look under Data Sources → Datasets, to see if you can find your Facebook Pixel there.
If you can't find your Facebook Pixel, switch into a different Meta Business Manager from the sidebar and redo the same steps above.
If you're unable to find your Facebook Pixel at all, an alternative solution would be changing the Facebook Pixel installed on your store.
Now that you know under which Meta Business Manager your Facebook Pixel is under, it's best to start by verifying that you selected the same Meta Business Manager on the Easy Ads for Facebook Ads app.
Open the Easy Ads for Facebook Ads app in a new tab.
Click on Settings.
Click on Meta Account.
Next to the Business Manager dropdown, verify that you have selected the same Meta Business Manager your Facebook Pixel is under.
If you can't see a specific Meta Business Manager check this troubleshooting guide: I can't see my Meta Business Manager.
If you're on the correct Meta Business Manager and you still can't locate your Facebook Pixel in the Pixel dropdown, take note of which Facebook Profile you connected with the app and proceed to the next check.
Return the tab where you have your business.facebook.com/settings open and go to your Facebook Pixel. The Facebook Profile you connected with the app should be added in the people section. If you can't find yourself added, please follow the steps below.
Click on Add People.
Select yourself → Enable the Manage Pixels toggle → Click Assign.
Click Done.
Return to the tab where you have the Easy Ads for Facebook Ads app open.
Hard refresh your browser session by tapping and holding Ctrl/Command + Shift + R to delete your cache.
Verify if your Facebook Pixel now shows up under the Pixels drop down.
If you still can't locate your Facebook Pixel in the Pixel dropdown, take note of which Ad Account you connected with the app and proceed to the next check.
Return the tab where you have your business.facebook.com/settings open and go to your Facebook Pixel.
Click on the Connected Assets tab.
Your Ad Account should be assigned to your Facebook Pixel here.
If your view is identical to the screenshot above, please follow the instructions in this guide: How to Assign your Ad Account to your Facebook Pixel:
Return to the tab where you have the Easy Ads for Facebook Ads app open.
Hard refresh your browser session by tapping and holding Ctrl/Command + Shift + R to delete your cache.
Verify if your Facebook Pixel now shows up under the Pixels drop down.
If you can't locate your Facebook Pixel inside the Meta Business Managers you have access to, you can always change the Facebook Pixel installed on your store to a one you have access to.
Open Shopify admin in a new tab.
In the search bar, type Facebook & Instagram and click on the result.
Inside the Facebook & Instagram sales channel, click on Settings.
Next to the Facebook Pixel you have connected, click on Change.
Follow the steps on-screen to connect a new Facebook Pixel.
Connecting a new Facebook Pixel will result in the loss of your previous and the inability to utilize it for campaign optimization.
Open your WordPress admin in a new tab.
Click on Plugins → Installed Plugins.
Locate the Facebook for WooCommerce and click on Configure
Click Disconnect.
Click Get Started.
Follow the steps on screen to connect a new Facebook Pixel.
Once you connect a new Facebook Pixel to your store, make sure you add yourself as admin and that you assign your Ad Account to this Facebook Pixel.
If you followed all the steps above and you're still facing this error, please contact our support team via the in-app chat support bubble.
I can’t select/see a Pixel
I can’t select/see my Meta (Facebook) Business Manager
I can’t select/see a Meta (Facebook) ad account
I can’t connect my Facebook profile
How to Change the Meta (Facebook) Advertising Assets
Facebook Pixel Not Detected
No need to worry.
This walkthrough will help you resolve this error in no time.
Understanding the Issue
What does this error mean?
This error occurs when the Facebook Pixel you selected in the "Connect" step does not match the Facebook Pixel you have installed on your store.
Easy Ads for Facebook Ads is a Meta Badged Ad Technology Partner, meaning, the app uses the same API as your Meta Business Manager and reflects your Meta Business Manager setup.
If you're getting a setup error, it means there's an issue with your setup.
What happens if I ignore this error?
Failing to launch your ads with a Pixel that is installed on your store results in many issues, including and not limited to:
Inability to use Advantage + Catalogue Ads: The type of ads Easy Ads for Facebook Ads launches is Advantage + Catalogue ads. Not having your Facebook Pixel installed correctly on your store results in not being able to use our app properly and losing the potential for delivering more relevant and engaging ads.
Inaccurate Tracking and Data Collection: Unreliable measurement of user actions (page views, clicks, conversions) resulting in challenges in assessing ad effectiveness and user behavior.
Limited Optimization: Ineffective campaign optimization due to missing tracking data resulting in higher costs and suboptimal performance.
Ineffective Retargeting: Except for Awareness, all stages of the Easy Ads advertising funnel retarget different categories of your website visitors. Not having your Facebook Pixel set up correctly results in a reduced ability to retarget users based on website interactions.
Wasted Ad Budget: Inefficient spending due to inaccurate targeting and optimization i. e. ads shown to the wrong audience, leading to budget wastage.
Lack of Insights: Missing valuable insights into user demographics and behaviour.
Attribution Challenges: Inability to attribute conversions and sales to specific ads.
Step-by-Step Troubleshooting
Here are the steps we'll take to troubleshoot this error:
Gathering Information.
Identify the Facebook Pixel Installed on Your Store.
Locate Your Facebook Pixel on your Meta Business Manager.
Basic Checks and Preparations.
Verify That You Connected The Correct Meta Business Manager.
Verify You Have Full Permissions.
Verify That Your Ad Account is Assigned to This Facebook Pixel.
Alternative Solution.
Gathering Information
Identify the Facebook Pixel Installed on Your Store
The first step is to identify the specific Pixel currently installed on your store. This is important to ensure we are troubleshooting the right one.
For Shopify Stores:
To identify the Facebook Pixel installed on your Shopify store, start by opening your Shopify admin in a new tab and and follow the steps below:
In the search bar, type Facebook & Instagram and click on the result.
Inside the Facebook & Instagram sales channel, click on Settings.
Under the Behaviour will be tracked with this pixel section, you'll find the Facebook Pixel Installed on your Shopify store.
Take note of your Facebook Pixel name and ID.
The Facebook Pixel and ID shown in the screenshots shared in this guide are for demo purposes only. You'll find a different Facebook Pixel name and ID that belong to your Meta Business Manager.
For WooCommerce Stores:
To identify the Facebook Pixel installed on your WooCommerce store, start by opening your WordPress admin in a new tab and and follow the steps below:
Click on Plugins → Installed Plugins.
Locate the Facebook for WooCommerce and click on Configure.
Click on the Connection tab. You'll find your Facebook Pixel ID next to Pixel.
The Facebook Pixel and ID shown in the screenshots shared in this guide are for demo purposes only. You'll find a different Facebook Pixel name and ID that belong to your Meta Business Manager.
Locate Your Facebook Pixel on your Meta Business Manager
On a new tab, open business.facebook.com/settings and follow the steps below:
On the sidebar, click on Data Sources → Pixels.
Locate the Facebook Pixel with the same ID as the one installed on your store.
You can also look under Data Sources → Datasets, to see if you can find your Facebook Pixel there.
If you can't find your Facebook Pixel, switch into a different Meta Business Manager from the sidebar and redo the same steps above.
If you're unable to find your Facebook Pixel at all, an alternative solution would be changing the Facebook Pixel installed on your store.
Basic Checks and Preparations
Verify That You Connected The Correct Meta Business Manager
Now that you know under which Meta Business Manager your Facebook Pixel is under, it's best to start by verifying that you selected the same Meta Business Manager on the Easy Ads for Facebook Ads app.
Open the Easy Ads for Facebook Ads app in a new tab.
Click on Settings.
Click on Meta Account.
Next to the Business Manager dropdown, verify that you have selected the same Meta Business Manager your Facebook Pixel is under.
If you can't see a specific Meta Business Manager check this troubleshooting guide: I can't see my Meta Business Manager.
If you're on the correct Meta Business Manager and you still can't locate your Facebook Pixel in the Pixel dropdown, take note of which Facebook Profile you connected with the app and proceed to the next check.
Verify You Have Full Permissions
Return the tab where you have your business.facebook.com/settings open and go to your Facebook Pixel. The Facebook Profile you connected with the app should be added in the people section. If you can't find yourself added, please follow the steps below.
Click on Add People.
Select yourself → Enable the Manage Pixels toggle → Click Assign.
Click Done.
Return to the tab where you have the Easy Ads for Facebook Ads app open.
Hard refresh your browser session by tapping and holding Ctrl/Command + Shift + R to delete your cache.
Verify if your Facebook Pixel now shows up under the Pixels drop down.
If you still can't locate your Facebook Pixel in the Pixel dropdown, take note of which Ad Account you connected with the app and proceed to the next check.
Verify That Your Ad Account is Assigned to This Facebook Pixel
Return the tab where you have your business.facebook.com/settings open and go to your Facebook Pixel.
Click on the Connected Assets tab.
Your Ad Account should be assigned to your Facebook Pixel here.
If your view is identical to the screenshot above, please follow the instructions in this guide: How to Assign your Ad Account to your Facebook Pixel:
Return to the tab where you have the Easy Ads for Facebook Ads app open.
Hard refresh your browser session by tapping and holding Ctrl/Command + Shift + R to delete your cache.
Verify if your Facebook Pixel now shows up under the Pixels drop down.
Alternative Solution
If you can't locate your Facebook Pixel inside the Meta Business Managers you have access to, you can always change the Facebook Pixel installed on your store to a one you have access to.
For Shopify Stores:
Open Shopify admin in a new tab.
In the search bar, type Facebook & Instagram and click on the result.
Inside the Facebook & Instagram sales channel, click on Settings.
Next to the Facebook Pixel you have connected, click on Change.
Follow the steps on-screen to connect a new Facebook Pixel.
Connecting a new Facebook Pixel will result in the loss of your previous and the inability to utilize it for campaign optimization.
For WooCommerce Stores:
Open your WordPress admin in a new tab.
Click on Plugins → Installed Plugins.
Locate the Facebook for WooCommerce and click on Configure
Click Disconnect.
Click Get Started.
Follow the steps on screen to connect a new Facebook Pixel.
Once you connect a new Facebook Pixel to your store, make sure you add yourself as admin and that you assign your Ad Account to this Facebook Pixel.
Seeking Help
If you followed all the steps above and you're still facing this error, please contact our support team via the in-app chat support bubble.
Additional Resources
I can’t select/see a Pixel
I can’t select/see my Meta (Facebook) Business Manager
I can’t select/see a Meta (Facebook) ad account
I can’t connect my Facebook profile
How to Change the Meta (Facebook) Advertising Assets
Updated on: 18/08/2023
Thank you!