Tags help you group and organize products in Shopify so you can easily select them in Easy Ads.

Why Use Tags?

Tags allow you to:

Choose specific products to promote in your ads.
Organize products into categories like "Best Sellers" or "New Arrivals."
Make bulk changes to multiple products at once.

How to Add Tags to Products in Shopify

Go to Shopify Admin > Products.
Click on the product you want to tag.
In the Tags section, enter a new tag or select an existing one.
Click Save.

Tip: Use simple, relevant tags like "summer collection" or "on sale" to keep your store organized.

How to Bulk Tag Multiple Products

Go to Shopify Admin > Products.
Select multiple products using checkboxes.
Click Add tags, enter the tags, and click Save.

How to Remove Tags

Open a product, click the X next to the tag, then Save.
For bulk removal, select multiple products, click Remove tags, and save your changes.

Important Notes

Products must be published, in stock, and have at least 2 items per variant to be used in ads.
Tags are not visible to customers but help organize your store.

Next Step: Select Tagged Products in Easy Ads

Now that your products are tagged, you can select them inside Easy Ads. Learn how to select products for ads.

Need help? If you can’t find your tags in Easy Ads, contact us via live chat anytime!

Updated on: 15/03/2025